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First ilottery and online sports betting solution launched in Brazil
February 27, 2023

First ilottery and online sports betting solution launched in Brazil

Bookiecity

NeoGames and Intralot do Brasil have announced the launch of LotoMinas, the first regulated ilottery and online sports betting solution for Brazilian state Minas Gerais' official lottery, Loteria Mineira.

The multi-year turnkey agreement – which was first announced in June – sees NeoGames enter the Brazilian market, in a project that will involve long-term cooperation with the state’s lottery operator.

The undertaking is NeoGames’ first large scheme led by its subsidiaries with Aspire Global and BtoBet – companies that the business acquired last year.

neogames will provide ilottery and online sports betting services to the lottery operator

NeoGames CEO Moti Malul said the organisation was “excited” to launch in the Brazilian market and to be partnering with Intralot do Brasil, who are more familiar with the local market than the Israel-based supplier.

“Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experien..

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Aspire gears up for Dutch launch after receiving certification
March 1, 2022

Aspire gears up for Dutch launch after receiving certification

Bookiecity

Aspire Global has received full certification to operate in the Netherlands, which will see it roll out its player account management platform solution, sportsbook and casino games throughout the country.

The certification will allow Aspire to launch through already-agreed partnerships with operators in the country.

Last year Aspire’s Pariplay platform signed a deal with Holland Casino, one of ten operators to receive a licence from Dutch regulator de Kansspelautoriteit. Under the deal, Pariplay would supply its proprietary games to Holland Casino.

In January Aspire agreed to a deal that will see it make BoyleSports, Ireland’s largest independent bookmaker, live in the Netherlands.

The deal, which will take effect upon Aspire’s entry into the Netherlands, will mean Aspire will provide its full turnkey solutions to BoyleSports through Aspire’s sportsbook Btobet.

“The newly regulated Dutch market is growing quickly and one of Europe’s most appealing igaming markets,” said Tsachi Mai..

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