Bally Sports, a division of Sinclair Broadcast Group, has entered into a partnership with sports betting and igaming operator BetMGM.
Under the arrangement, Bally Sports will broadcast a new sports betting program – ‘Live on the Line, Powered by BetMGM’ – across its 19 regional sports network brands in the US and the accompanying Bally Sports app.
The program will also appear on Stadium, Sinclair’s 24/7 multi-platform sports network.
Live on the Line, Powered by BetMGM will deliver up-to-date information for the viewers, as well as entertainment-based content for casual fans.
Read the full story on iGB North America.