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Betfred to sponsor St Leger Festival
May 5, 2023

Betfred to sponsor St Leger Festival

Bookiecity

Betfred, the Arena Racing Company (ARC) and Doncaster Racecourse have entered into a new partnership in regards to the St Leger Festival, which will see Betfred become the title sponsor.

This year’s edition of the Betfred St Leger Festival will take place on 14-17 September.

The sponsors will also have branding tied to other races, including the May Hill Stakes, the Doncaster Cup and Champagne Stakes.

“To have the Betfred name attached to the St Leger Festival is not just a sponsorship but a privilege,” said Fred Done, CEO of Betfred. “I am proud to be associated with the world’s oldest classic which is obviously synonymous with great horses like Triple Crown winner Nijinsky, Dunfermline for the Queen and Oh So Sharp for Sir Henry Cecil.”

Martin Cruddace, CEO of ARC, said the company was pleased to have Betfred involved in sponsoring the St Leger Festival.

“We are absolutely delighted to welcome Betfred as the headline sponsors of the St Leger Festival and of the Betfred St Leger ..

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Betfred to sponsor the Oaks and the Derby at Epsom Downs  
April 11, 2023

Betfred to sponsor the Oaks and the Derby at Epsom Downs  

Bookiecity

In a three-year deal, Betfred has announced it is to be the new sponsor of the Oaks and the Derby at Epsom Downs.

The operator will also sponsor two other races over the two days of the Derby in June, however these are yet to be determined. Betfred notes that this is the first of a series of announcements regarding the partnership to be released in the forthcoming weeks.

Betfred previously has been involved in British racing as the sponsor of a number of racing events, including the Cheltenham Gold Cup from 2012 to 2015, as well as the Group One Sprint Cup at Haydock Park.

Betfred founder Fred Done said he was “immensely proud” to be sponsoring the races.

Done said that “for me, the Derby remains the greatest flat race in the world.”

“When you look at some of the horses and characters that have won this great race, Sea-Bird, Mill Reef, Nijinsky, Sir Gordon Richards, Lester Piggott, and Frankie Dettori, it has an amazing history, and I am delighted to become a part of it for at..

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Playtech extends partnership with Betfred
March 17, 2023

Playtech extends partnership with Betfred

Bookiecity

Betfred and Playtech have expanded their partnership in a multi-year extension deal that sees Playtech products in Betfred shops.

The two businesses have a 12-year history of working together.

Included in the extension is an increase in the amount of Playtech Self Service Betting Terminals (SSBTs) in Betfred shops. Playtech reports that terminal numbers have grown by 50% in the previous two years and installing more will help meet customer demand for sports betting SSBTs.

Additionally, the terminals will also feature horse and dog racing for the first time.

“This new deal demonstrates the importance of our ongoing relationship with market leader Playtech,” Betfred group chief operating officer Mark Stebbings said. “The importance of betting terminals to our retail offering continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.

“Looking ahead, there is scope for further development..

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Betfred secures online sports betting licence in Maryland
February 10, 2023

Betfred secures online sports betting licence in Maryland

Bookiecity

Betfred has become the eighth operator to secure a licence to offer online sports betting in Maryland, while the group also opened a new retail sportsbook in Nevada.

Issued by the Maryland Lottery and Gaming Control Commission, the licence will enable Betfred to roll out its Betfred Sportsbook mobile wagering app in the state.

Maryland opened its regulated online betting market in November last year, with Barstool, BetRivers, BetMGM, Caesars, DraftKings, FanDuel and PointsBet among the other operators licensed in the state.

Read the full story on iGB North America

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Betfred and DraftKings launch sportsbook products in Maryland
November 18, 2022

Betfred and DraftKings launch sportsbook products in Maryland

Bookiecity

DraftKings and Betfred have become the latest operators to announce their entry into the Maryland sports betting market.

Betfred’s physical sportsbook will go live from today (November 18), while DraftKings’ sportsbook app is set to launch on November 23.

Both operators completed the mandatory early access test period, a measure implemented by the Maryland State Lottery & Gaming Control Agency, and paid the $500,000 application fee.

Read the full story on iGB North America.

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Betfred partners Long Shot’s for Maryland sports betting launch
July 8, 2022

Betfred partners Long Shot’s for Maryland sports betting launch

Bookiecity

Betfred's sports arm, BetFred Sports, has agreed a market access deal in Maryland with off-track betting facility and restaurant Long Shot’s of Frederick.

Under the agreement, Betfred will offer both retail and online sports betting in the state.

A temporary retail sportsbook will open adjacent to the Maryland Jockey Club’s off-track betting within Long Shot’s for the 2022 National Football League season. Due to open in September, the facility will include in-person betting windows and self-serve betting kiosks.

A permanent sportsbook site with a video wall, theatre-style seating and food and beverage facilities is scheduled to open early next year.

Betfred also intends to roll out online sports betting in the state, though remains subject to final regulatory approval.

Maryland Governor Larry Hogan signed a bill to legalise both online and retail sports betting in Maryland last year, after voters approved sports betting through a November 2020 referendum.

However, while reta..

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Betfred expands US presence with sports betting launch in Arizona
March 8, 2022

Betfred expands US presence with sports betting launch in Arizona

Bookiecity

The Betfred USA Sports division of Betfred Group has launched mobile sports betting in the state of Arizona through a partnership with tribal facility the We-Ko-Pa Casino Resort.

Players in Arizona can now download the Betfred Sports-branded app and place pre-event and in-play bets on a wide range of professional and college sports competitions.

The launch comes after Betfred agreed a market access deal with We-Ko-Pa in August of last year.

The app will support an existing retail sports betting offering at a temporary facility at the WKP Sports & Entertainment Sports Bar, with a permanent sportsbook scheduled to open at the We-Ko-Pa Casino later this year.

“Three months ago, the We-Ko-Pa Casino Resort and Betfred Sports introduced sports betting kiosks at our beautiful desert gaming destination, and most recently opened a temporary full-service sportsbook,” We-Ko-Pa general manager Mary Ketterling said.

“Adding mobile apps is one more way we can offer Arizonans an easy, user-frien..

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