Sports betting operator BetVictor and radio broadcaster TalkSport have partnered to launch a new sports betting brand, TalkSport Bet.
TalkSport Bet will integrate BetVictor’s sports betting software and TalkSport editorial branding.
The new brand will also be featured on TalkSport show sponsorships, advertising and affiliate partnerships.
“We’re delighted to be partnering with such a well-respected sports brand, ” said Brent Almeida, CCO of BetVictor. “TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.”
“We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”
This is BetVictor’s most recent white label deal, following on from partnerships with Parimatch, Heart Bingo, and BildBet- its venture with newspaper Bild in Germany.
“TalkSport is the world’s biggest sports radi..