BetMGM has been named as the official sports betting partner of MLB team the Boston Red Sox.
This announcement precedes the launch of mobile sports betting in Massachusetts. It marks the first sports betting partnership for the Red Sox, as well as BetMGM’s first tie to a Massachusetts sports team.
“The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, chief revenue officer at BetMGM. “We look forward to working together to elevate the gameday experience in Boston.”
As part of the deal, BetMGM promotional material will appear at Fenway Park. Fenway Park’s left field wall, coined “Green Monster”, will display BetMGM signage.
Branded content will also be distributed across both BetMGM and the Boston Red Sox’s social media accounts.
BetMGM will also have a suite at the stadium. The operator plans to execute VIP fan experiences in the suite, including batting practice access, ceremonial first pitc..