Sports streaming business Dazn has partnered with betting and gaming supplier Pragmatic Group in order to launch Dazn Bet – its own sports betting brand, which is set to soft launch in August.
Dazn will launch a new business, headquartered in Gibraltar, to operate sports betting under the new brand, which will do business “in multiple regulated territories”. The platform for this product will be provided by Pragmatic, through an exclusive multi-year deal with the media group.
“It’s an honour for us to partner with DAZN,” Pragmatic Solutions chief executive Ashley Lang said. “We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this.”
Dazn said that the new sports betting business would “develop a fun, convenient, and integrated experience for casual bettors to enjoy alongside DAZN’s live sports streaming”, as part of what it called “the trend towards recreational in-play betting”.