Gaming Society and UNLV partner for research into women’s sports and betting
Betting education platform Gaming Society and the International Gaming Institute (IGI), a nonprofit academic centre at the University of Nevada, Las Vegas (UNLV) have partnered to conduct research into female sports and betting as well as collaborate on educational development.
The aim of the research is to better understand female sports bettors, women’s sports fans’ attitudes on betting and industry investment in sponsorship of women’s sports.
IGI and Gaming Society will focus on collecting and analysing wide ranges of data in the sports betting, technology and media sector.
“Market research and data on fan behaviour is critical in driving future innovation within the sports betting industry,” Gaming Society co-founder Jaymee Messler said. “Over the past year, Gaming Society has partnered with leading leagues and brands to make sports betting more inclusive and deepen fan engagement, with particular focus on women bettors and women’s sport.”
Additional collaboration between th..