Genius Sports has expanded its official data, live streaming and fan engagement partnership with Super Group's online sports betting and gaming operator Betway.
Under the deal, Genius Sports will use its LiveData and LiveTrading solutions to deliver real-time data and pricing for the National Football League (NFL) and National Collegiate Athletic Association (NCAA) basketball.
This will include access to Genius Sports’ full NFL product suite including real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Genius Sports will also provide its digital marketing and bespoke free-to-play tools, allowing Betway to run data-driven campaigns across display, video and connected televisions to help drive deeper engagement levels.
This expands an existing deal that covered football’s English Premier League and Euroleague Basketball.
“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership ..