Tag Archives: NFL

AGA expects record 46.6 million Americans to bet on NFL 2022 season

AGA expects record 46.6 million Americans to bet on NFL 2022 season

A record 46.6 million American adults are expected to wager on the 2022 NFL season, up 3% on the previous year, according to new research by the American Gaming Association (AGA).

Based on a survey of 2,210 Americans, the AGA forecasted that 18% of the entire US adult population will place at least one bet on the upcoming season, which kicks off on September 10.

Of those planning to wager, 23 million will bet online, up 18% on the 2021 season, while 10.6 million will place a wager in-person at a retail sportsbook, an increase of 2% on the previous season.

The AGA also noted that as legalisation continues to spread, just 13% of bettors said they will use a bookie, down 2% year-on-year, though bookie usage in states without legalised sports betting will be 50% higher.

“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” AGA president and chief executive Bill Miller said. “Consumers clearly want legal sports ..

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NFL hires first sports betting executive

NFL hires first sports betting executive

The NFL, the most popular sports league in the US, has hired David Highhill as vice president, general manager of sports betting; the first executive the league has had dedicated to sports betting.

Highhill will lead the league’s efforts to reduce the effects of gambling-related harm, advance the value of the NFL’s brand and reputation, support fan engagement, as well as improve the value of the NFL’s data and intellectual property.

He has been with the NFL for 10 years, and will move from the corporate strategy group, where he previously led the league’s analytics department.

The NFL already has a number of sports betting partnership agreements, most recently with 888sport, which will be the league’s official sports betting partner in both the UK and Ireland until 2025.

In the US, FOX Bet, BetMGM, PointsBet, and WynnBET were announced as official partners last year, alongside Caesars, FanDuel and DraftKings.

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Genius Sports scores expanded data and live streaming deal with Betway

Genius Sports scores expanded data and live streaming deal with Betway

Genius Sports has expanded its official data, live streaming and fan engagement partnership with Super Group's online sports betting and gaming operator Betway.

Under the deal, Genius Sports will use its LiveData and LiveTrading solutions to deliver real-time data and pricing for the National Football League (NFL) and National Collegiate Athletic Association (NCAA) basketball.

This will include access to Genius Sports’ full NFL product suite including real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

Genius Sports will also provide its digital marketing and bespoke free-to-play tools, allowing Betway to run data-driven campaigns across display, video and connected televisions to help drive deeper engagement levels.

This expands an existing deal that covered football’s English Premier League and Euroleague Basketball.

“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership ..

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