Tag Archives: Paddy Power

Inspired extends virtual sports deal with Paddy Power

Inspired extends virtual sports deal with Paddy Power

Inspired has signed an agreement to extend its existing virtual sports provider contract with Flutter-owned Paddy Power.

The extension will allow Inspired to continue providing Paddy Power’s retail venues across the UK and Ireland with its products.

“We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years,” said Brooks Pierce, president and chief executive officer of Inspired. “We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their virtual sports offerings.”

Vince Bateson, head of retail gaming at Paddy Power, said the deal would allow Paddy Power to continue offering quality virtual sports products.

“We are pleased to extend our relationship with Inspired for virtual sports products in all our retail betting shops in the UK and Ireland,” said Bateson. “Our customers enjoy virtual products and our o..

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Playtech extends exclusive SSBT deal with Paddy Power

Playtech extends exclusive SSBT deal with Paddy Power

Playtech has announced the extension of its exclusive partnership with major retail and online brand Paddy Power.

The new multi-year deal builds on a longstanding relationship between the supplier and the Flutter Entertainment-owned operator, dating back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland.

Playtech said the new deal comes amid a period of growing popularity for sports betting terminals in retail shops, which was in evidence during the recent Fifa World Cup. It has recently rolled out new features such as the improved Betbuilder and Player Props.

Shimon Akad, chief operating officer at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on pro..

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