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Playtech extends partnership with Betfred
March 17, 2023

Playtech extends partnership with Betfred

Bookiecity

Betfred and Playtech have expanded their partnership in a multi-year extension deal that sees Playtech products in Betfred shops.

The two businesses have a 12-year history of working together.

Included in the extension is an increase in the amount of Playtech Self Service Betting Terminals (SSBTs) in Betfred shops. Playtech reports that terminal numbers have grown by 50% in the previous two years and installing more will help meet customer demand for sports betting SSBTs.

Additionally, the terminals will also feature horse and dog racing for the first time.

“This new deal demonstrates the importance of our ongoing relationship with market leader Playtech,” Betfred group chief operating officer Mark Stebbings said. “The importance of betting terminals to our retail offering continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.

“Looking ahead, there is scope for further development..

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Playtech enters F2P and DFS partnership with ITP
February 16, 2023

Playtech enters F2P and DFS partnership with ITP

Bookiecity

Inside The Pocket (ITP) and Playtech have entered into a strategic partnership, which will see ITP's free-to-play (F2P) and daily fantasy sports (DFS) platform offered to Playtech's international operator partners.

As part of the deal, over 100 F2P and DFS games will be offered to a number of Playtech’s operators around the world, giving ITP a “broader scope” in the market.

This distribution will occur “territory-by-territory”.

The deal will allow ITP to establish itself as a tool for Playtech customers, wherein they can take advantage of ITP’s acquisition and retention tools.

“The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech,” said Anthony Evans vice president of strategy at Playtech. “ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets.”

“We’re looking forward to how these games perform for the end user across this diverse ..

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Playtech enters US retail sports betting market through Gold Rush Gaming partnership
February 9, 2023

Playtech enters US retail sports betting market through Gold Rush Gaming partnership

Bookiecity

Playtech has announced a new retail sports betting partnership with Gold Rush Gaming, which will allow Playtech to officially enter the US retail sports betting market.

As part of the deal, Playtech will supply its sports betting kiosk software and management systems to Gold Rush, which will be distributed across Ohio.

The rollout will initially cover 50 locations, and will be activated ahead of the Super Bowl LVII on 12 February.

Read the full story on iGB North America.

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Playtech extends exclusive SSBT deal with Paddy Power
February 3, 2023

Playtech extends exclusive SSBT deal with Paddy Power

Bookiecity

Playtech has announced the extension of its exclusive partnership with major retail and online brand Paddy Power.

The new multi-year deal builds on a longstanding relationship between the supplier and the Flutter Entertainment-owned operator, dating back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland.

Playtech said the new deal comes amid a period of growing popularity for sports betting terminals in retail shops, which was in evidence during the recent Fifa World Cup. It has recently rolled out new features such as the improved Betbuilder and Player Props.

Shimon Akad, chief operating officer at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on pro..

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