Betting exchange Smarkets has entered into a market access agreement with omni-channel gaming business Affinity Interactive in Iowa for its SBK product.
Under the agreement, Smarkets will launch its SBK sportsbook app in the US state, offering betting exchange services across a range of sports.
Smarkets said it expects to go live with SBK in Iowa later this year following an earlier launch in Colorado in June 2020 via a partnership with Full House Resorts. A further launch is also planned for Indiana with Smarkets having secured a licence in the state.
“I’m incredibly excited about this deal; the potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth,” Smarkets founder and chief executive Jason Trost said.
“It is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I can’t wait for bettors in Iowa to enjoy SBK’s market-leading odds.”