Tag Archives: Smarkets

Predictions, exchanges and the rise of political betting

Predictions, exchanges and the rise of political betting

Operators have long dismissed political betting as at most PR loss-leader – but is the calculus changing? iGB spoke to Smarkets head of political markets Matthew Shaddick to hear about the shifting landscape.

When political betting goes wrong, it really goes wrong. In the 2020 US presidential election, with conspiracies spreading from the White House to the message board, protests began assembling outside state houses and ballots counting venues throughout the critical states of Pennsylvania, Michigan and Wisconsin, where the race was agonisingly close. It was the first stirrings of what was to become the so-called “Stop the Steal” movement – the last ditch organisational effort to save the Trump presidency.

It was also the beginning of what is often known as the “shenanigans,” the weaponisation of an array of legal and legislative tools to muddy the water and frustrate democratic majorities; a catalogue of failed dirty tricks that culminated with the insurrection at the United Stat..

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Smarkets’ SBK secures market access in Iowa with Affinity Interactive

Smarkets’ SBK secures market access in Iowa with Affinity Interactive

Betting exchange Smarkets has entered into a market access agreement with omni-channel gaming business Affinity Interactive in Iowa for its SBK product.

Under the agreement, Smarkets will launch its SBK sportsbook app in the US state, offering betting exchange services across a range of sports.

Smarkets said it expects to go live with SBK in Iowa later this year following an earlier launch in Colorado in June 2020 via a partnership with Full House Resorts. A further launch is also planned for Indiana with Smarkets having secured a licence in the state.

“I’m incredibly excited about this deal; the potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth,” Smarkets founder and chief executive Jason Trost said.

“It is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I can’t wait for bettors in Iowa to enjoy SBK’s market-leading odds.”

Affinity Interactiv..

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