Betfair and Spotlight sports group extend video content agreement
Content and media company Spotlight Sports Group has announced it has extended its agreement with Betfair to produce live watch along video content throughout 2022.
The deal focuses on the Racing Post Live show which launched in 2020. The broadcast gives live reactions from racing experts, as well as exchange prices and tipping throughout the day’s racing.
The extended agreement will now cover key races every Saturday throughout 2022, alongside all major UK and Ireland racing festivals including Cheltenham, the Grand National and Royal Ascot.
The live show is broadcast on the Racing Post YouTube and Facebook platforms.
Discussing the new deal and some of the shows expanded features, Spotlight Sports Group’s chief commercial officer Sam Houlding said: “Our live content has grown remarkably over the past 3 years and we’re excited to be extending our partnership with Betfair.
“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal followin..