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Tipico toasts new partnership with Ohio brewery
January 18, 2023

Tipico toasts new partnership with Ohio brewery

Bookiecity

Sportsbook operator Tipico has entered into an exclusive partnership with the Rhinegeist Brewery in Cincinnati, Ohio.

Under the arrangement, the operator and the brewery will develop a new “Tipico Sports Deck” in the Rhinegeist Taproom, offering a special experience to sports fans in Cincinnati.

Due for completion early this year, the Tipico Sports Deck will feature nine televisions for watching sporting events, as well as a series of sports-themed activations and deck-style seating for visitors.

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USA Today publisher Gannett alters Tipico deal, removing exclusivity
August 25, 2022

USA Today publisher Gannett alters Tipico deal, removing exclusivity

Bookiecity

US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator.

Gannett – which owns the country’s leading newspaper by circulation, USA Today, as well as a large network of local newspapers – had signed a deal with German market leader Tipico last year, as the operator looked set to expand in the US.

The operator committed to $90m in media spend over the five-year agreement, while Gannett would also receive referral fees for customers that place bets after being directed to Tipico from Gannett properties.

That agreement replaced Gannett’s partnership with MGM-Entain joint venture BetMGM, meaning the media business would promote Tipico odds instead of BetMGM’s.

Read the full story on iGB North America

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