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Bally’s to outsource tech stack
May 2, 2023

Bally’s to outsource tech stack

Bookiecity

Land-based and online gaming operator Bally’s Corporation has announced sports betting supplier Kambi and PAM platform solution provider White Hat Gaming will power its sports betting services.

The deal, which consists of both online and land-based offerings, will see the providers supply the technological capabilities for sports betting to the business, as well as support the relaunch of Bally’s online sports betting platform Bally Bet.

The operator said that it expects Bally Bet to roll out across seven states and at four retail gaming locations by the end of 2023. The company further hinted that this may represent only the first stage of a global expansion.

Variable cost structure model

Through these partnerships, Bally’s said it wants to leverage Kambi and White Hat’s “proven” technology integration, licensing across regulated jurisdictions, end-to-end as well as the companies’ track record of executing “quick launches”.

The business said that another factor in why it has chos..

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BallyBet launches in New York six months after initial approvals
July 13, 2022

BallyBet launches in New York six months after initial approvals

Bookiecity

Bally’s has launched its mobile betting product in New York, six months after the market launched and almost nine months after being announced as one of its nine licensees.

The operator was one of nine approved to launch through the state’s tender process, after the state approved two bids which each included a group of operators. The first operators in the state were approved to launch in January, with others following in February.

However, amid competitive marketing and the state’s 51% tax rate, Bally’s chair Soo Kim said the business was waiting until things looked more favourable before it would launch.

Now, though, the business has officially started taking bets in the empire state via its BallyBet sportsbook, powered by the Bet.Works platform it agreed to acquire in 2020.

“We are live and taking bets in the big apple on all the major sports,” Bally’s said. “NY-area sports bettors can now download our app on Android or iOS and start wagering today.”

New York is the sixth stat..

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Bally’s Interactive pens partnership with the Cleveland Browns
April 26, 2022

Bally’s Interactive pens partnership with the Cleveland Browns

Bookiecity

Bally’s Interactive, a division of Bally’s Corporation, has entered into a long-term partnership with American football team the Cleveland Browns.

The partnership, which will see Bally’s named as an official sports betting partner of the team, comes before the official launch of sports betting in Ohio.

The Buckeye State is set to offer online and mobile sports betting before January 1, 2023, after Governor Mike deWine set this as the deadline to launch an official sports betting market.

Read the full story on iGB North America.

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