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Sky Bet and EFL agree five-year partnership extension
June 7, 2023

Sky Bet and EFL agree five-year partnership extension

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The English Football League (EFL) and Sky Bet have agreed to a record five-year partnership extension, wherein Sky Bet will remain as the League's title partner until the end of the 2028-29 season.

The extension builds on a decade-long partnership. It includes a new rights fee from Sky Bet, which is up by 50%. The aim is for this to produce “significant revenues for EFL clubs” and support the League’s goal to make all clubs “financial sustainable”.

In addition, Sky Bet will invest £1m per season and £6m in total into an EFL-held Community Fund, which will be distributed into communities at EFL club locations throughout England and Wales.

The funding will be used to deliver initiatives operated by the EFL Trust and the network of club community organisations.

Trevor Birch, EFL chief executive, said that the increased funding enforces the EFL and Sky Bet’s focus on community investment.

“We have consistently seen our partnership evolve to move with the times and, with community..

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Global regulators release joint World Cup statement
November 18, 2022

Global regulators release joint World Cup statement

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Regulators from France, Germany, Portugal, Spain and Great Britain have released a joint statement before the World Cup begins on 20 November, reminding operators to keep responsible gambling and player protection in mind as the tournament runs.

The regulators met in Paris, France on 15 November. L’Autorité Nationale des Jeux (ANJ), the gambling regulator for France, said that the meeting saw a number of key issued being discussed that would affect betting during the World Cup.

“This meeting was an opportunity to address several topics, including the fight against illegal offers and the protection of players and advertising during the World Cup,” read the statement.

“On the latter topic, regulators agreed to commit to working together to closely monitor gambling operators’ compliance with advertising, betting integrity and consumer protection regulations during the World Cup.”

Earlier this month, a number of operators and advertisers signed four charters in France, which committed ..

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FDJ’s ParionsSport launches anti-cyberbullying campaign
June 24, 2022

FDJ’s ParionsSport launches anti-cyberbullying campaign

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ParionsSport, the sports betting division of Française des Jeux (FDJ), has launched an anti-cyberbullying campaign to raise money for online harassment helpline 3018.

The campaign, titled #SmashTheHaters, intends to support the French Tennis Federation’s (FFT) fight against cyberbullying suffered by tennis players.

As part of the campaign, ParionsSport released a video on their Twitter account to raise awareness of online harassment in tennis.

The operator said that for one week, they will donate five euros for each retweet to 3018, a free and anonymous service for victims of digital harassment.

The service was launched in February this year and is made up of a team of psychologists, digital experts and legal professionals.

Earlier this month, FDJ signed a sports content deal with Sportradar. FDJ also launched a safer gambling campaign in April of this year.

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AFL survey: 37% of fans list gambling ads as “key concern”
February 22, 2022

AFL survey: 37% of fans list gambling ads as “key concern”

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A survey by the Australian Football League Fans Association (AFLFA) has revealed that a large number of AFL fans are unhappy with the prominence of gambling advertising during matches, with 37% of respondents listing it as a key concern.

The survey took place in late 2021. A total of 860 responses were recorded, with most participants being in the 55-64 years old age bracket.

Participants were asked a variety of questions regarding their experiences as AFL fans.

When asked what their key concerns were, 37% of participants chose gambling advertising. This was second only to umpiring and rule changes at 40.5%.

In choosing their top concern 11.6% chose gambling advertising, the third-most common concern behind game access being impacted by Covid-19 at 11.7% and umpiring and rule changes at 25.6%.

A number of participants called for the removal of gambling advertising altogether during games, suggesting that all gambling-related features and sponsorships be banned.

Others suggested t..

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Gaming giants form new body in push for uniform standards and safeguards
February 8, 2022

Gaming giants form new body in push for uniform standards and safeguards

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A host of real-money gambling and gaming businesses have formed the Global Gaming Alliance, a new forum that aims to address shared challenges as the market for real-money, free-to-play and console gaming evolves.

The GGA brings together real-money operators Entain and DraftKings, Facebook parent Meta, and mobile games developers 89Trillion and Habby to create a fair and sustainable industry.

The collective has published a white paper, Responsible Gaming is Everyone’s Business, which calls on gaming companies to follow best practice on issues such as diversity, transparency and player protection. In particular, the white paper highlights a need for greater diversity, more accessible and relatable games for a wider range of players, and controls to ensure play remains sustainable.

The initiative launches with the gaming sector booming. Quoting third party figures, the white paper points out that there were an estimated 2.9 billion players worldwide at the end of last year. Revenue..

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