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Genius Sports agrees data distribution deal with XFL
February 17, 2023

Genius Sports agrees data distribution deal with XFL

Bookiecity

Sports data business Genius Sports has agreed to a new data distribution and fan engagement partnership with minor football league XFL.

As part of the deal, the XFL has granted Genius exclusive rights to distribute official data from all XFL games to its media and betting partnerships.

As such, Genius Sports is now the XFL’s official betting data distribution partner and free-to-play provider.

Genius Sports’ executive vice president, Sean Conroy, said that having a comprehensive data policy is an important part of a sports organisation’s financial success.

“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” he said. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”

genius argued that a data strategy is vital to the success of a sporting league

XFL Pick‘Em

The deal al..

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Playtech enters F2P and DFS partnership with ITP
February 16, 2023

Playtech enters F2P and DFS partnership with ITP

Bookiecity

Inside The Pocket (ITP) and Playtech have entered into a strategic partnership, which will see ITP's free-to-play (F2P) and daily fantasy sports (DFS) platform offered to Playtech's international operator partners.

As part of the deal, over 100 F2P and DFS games will be offered to a number of Playtech’s operators around the world, giving ITP a “broader scope” in the market.

This distribution will occur “territory-by-territory”.

The deal will allow ITP to establish itself as a tool for Playtech customers, wherein they can take advantage of ITP’s acquisition and retention tools.

“The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech,” said Anthony Evans vice president of strategy at Playtech. “ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets.”

“We’re looking forward to how these games perform for the end user across this diverse ..

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Inside The Pocket links up with ESPNcricinfo for fantasy offering
March 18, 2022

Inside The Pocket links up with ESPNcricinfo for fantasy offering

Bookiecity

Cricket website ESPNcricinfo is linking up with white-label free-to-play sports games aggregator Inside The Pocket (ITP) to launch a new daily fantasy offering for India and the Indian subcontinent.

The free-to-play game will be launched via ITP’s WonderWins brand to coincide with the start of the 2022 Indian Premier League twenty20 cricket competition on March 26.

WonderWins, which will also house match coverage, news, information and analysis, will be ESPNcricinfo’s exclusive daily fantasy provider in India.

ITP, which launched in November 2020, said that WonderWins would be able to connect with “over 85 million discerning cricket fans on the ESPNcricinfo platform and further drive conversations with over 15 million highly engaged fans across its social media channels”.

According to a study by the Federation of Indian Chambers of Commerce and Industry (FICCI) in association with knowledge provider EY, the value of the Indian fantasy sports market is expected to reach $2.5bn (£1.9..

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