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Bet365 to debut ultra-low latency streaming service
April 14, 2023

Bet365 to debut ultra-low latency streaming service

Bookiecity

Bet365 is set to launch iGameMedia and THEO Technologies’ optimised sports streaming service next month.

Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.

The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.

A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer exper..

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Bet365 expands sports betting content with Infront Bettor deal
February 7, 2023

Bet365 expands sports betting content with Infront Bettor deal

Bookiecity

Infront Bettor, the betting-focused division of Infront, has agreed a global deal with Bet365 to supply the operator with a range of sports content.

Under the agreement, Bet365 will distribute 18,000 hours of content from over 30 rights holders to more than 80 million customers from over 160 countries around the world.

Infront Bettor’s content portfolio includes football competitions such as the English League Cup, Coupe de France and Turkish Superlig, as well as the IIHF Ice Hockey World Championship and the Champions Hockey League.

In addition, Infront Bettor will work with Bet365 in an effort to reduce stream latency from the current standard of between six and nine seconds to help improve the experience for customers.

“This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service,” Inf..

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