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Metric Gaming partners Lacerta for B2B sportsbook venture

Metric Gaming partners Lacerta for B2B sportsbook venture

Metric Gaming Group and Lacerta Sports have entered into an exclusive long-term strategic to develop a new B2B sportsbook managed service.

The Metric-Lacerta partnership will aim to bring together skills in technology development and deployment, advanced customer analytics and automated pricing systems to “set a new standard” in online sportsbooks managed services.

Lacerta was founded as a standalone entity by a team from London-based sports betting consultancy Starlizard, with expertise in sportsbook operations, technology and analytics.

Metric Gaming also specialises in sportsbook technology and holds licences in New Jersey, Colorado, Pennsylvania and Michigan

“The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform.” Metric Gaming chief executive Keith Hayes said.

“As a Vegas headquartered company, we are particularly excited at the opportu..

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