Sportradar scores long-term NBA data deal with FanDuel
Sportradar has agreed a long-term deal to supply official data from the National Basketball Association to Flutter Entertainment-owned FanDuel Group.
The agreement will run through to the end of the 2030-31 season and cover a wide range of NBA data and supplementary betting services for FanDuel’s sportsbook platform.
FanDuel also agreed to extend its original August 2021 main data deal with Sportradar to September 2031, with Sportradar to remain as the preferred data and odds supplier to the operator.
Sportradar and FanDuel will work together to deliver improved sports betting experiences to customers, including, for the first time, using certain player tracking data to create props and support the growth of same game parlays.
FanDuel will also become the first North American operator to utilise Sportradar’s official NBA data, following the operator’s landmark partnership with the NBAannounced in November 2021, under which both FanDuel and DraftKings became official betting partner..
