Sportradar has agreed a long-term deal to supply official data from the National Basketball Association to Flutter Entertainment-owned FanDuel Group.
The agreement will run through to the end of the 2030-31 season and cover a wide range of NBA data and supplementary betting services for FanDuel’s sportsbook platform.
FanDuel also agreed to extend its original August 2021 main data deal with Sportradar to September 2031, with Sportradar to remain as the preferred data and odds supplier to the operator.
Sportradar and FanDuel will work together to deliver improved sports betting experiences to customers, including, for the first time, using certain player tracking data to create props and support the growth of same game parlays.
FanDuel will also become the first North American operator to utilise Sportradar’s official NBA data, following the operator’s landmark partnership with the NBAannounced in November 2021, under which both FanDuel and DraftKings became official betting partners of the NBA.
Other aspects of the deal include FanDuel gaining access to a range of betting products and betting entertainment tools such as live match trackers and betting widgets.
In addition, FanDuel’s teams in the US will be able to utilise Sportradar’s proprietary Live Channel Trading (LCT) product to support in-play trading.
“As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation,” Sportradar chief executive Carsten Koerl said.
“We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the US, while continuing to monetise our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
FanDuel president Christian Genetski added: “FanDuel’s top priority is to provide a superior product experience to our customers. As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market leading NBA offering.
“We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience, and one we now have long-term stability with moving forward.”
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