ParionsSport, the sports betting division of Française des Jeux (FDJ), has launched an anti-cyberbullying campaign to raise money for online harassment helpline 3018.
The campaign, titled #SmashTheHaters, intends to support the French Tennis Federation’s (FFT) fight against cyberbullying suffered by tennis players.
As part of the campaign, ParionsSport released a video on their Twitter account to raise awareness of online harassment in tennis.
The operator said that for one week, they will donate five euros for each retweet to 3018, a free and anonymous service for victims of digital harassment.
The service was launched in February this year and is made up of a team of psychologists, digital experts and legal professionals.
Earlier this month, FDJ signed a sports content deal with Sportradar. FDJ also launched a safer gambling campaign in April of this year.