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GiG CEO on first year of B2B focus

GiG CEO on first year of B2B focus

After refocusing on B2B in 2020, 2021 was the year when Gaming Innovation Group's new strategy showed return. For chief executive Richard Brown, it still only feels like the start.

Yesterday (15 February) Gaming Innovation Group (GiG) reported a 28.0% year-on-year rise in revenue for 2021. Following its divestment of its B2C assets in 2020, this marked its first full year as a purely B2B business, and while CEO Richard Brown says he is pleased with the performance he stresses that it’s still the beginning for the company.

Richard Brown, GiG CEO

“We made the shift in 2020, laid the initial groundwork, and in 2021 it started to come to fruition. We felt we had to work on a lot of stuff operationally, so as the results followed the strategic move in sequence, it really feels as if we’re gearing up.”

Revenue for the year was driven predominantly by GiG’s media business, which contributed €45.0m of the total, up 31.2% from the prior year. Brown has previously described that divi..

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