Genius Sports and the National Football League (NFL) have entered to a Canadian video streaming licensing agreement with three sportsbook operators – Bet365, Canada-facing Bet99 and esports-focused Rivalry.
Bet365, Bet99 and Rivalry will be permitted to provide their customers with video streams of all regular and post-season NFL matches through Genius’s Watch & Bet solution.
Genius became the exclusive distributor of NFL data and live video feeds in April 2021. In return, Genius issued 22.5m warrants to the NFL.
Genius said that it will use machine learning-powered live streaming technologies to facilitate video streaming and bet tracking for players in Canada.
[Read full story on iGB North America]