Sportradar has entered into a global partnership with US Soccer, the national governing body for the sport, covering exclusive rights to betting data and content distribution.
Under the deal, Sportradar becomes US Soccer’s official betting data partner. Sportradar will have exclusive rights to collect, licence and distribute the federation’s official betting and media data.
The agreement enables Sportradar to provide the data to its global network of more than 900 regulated betting operators.
Sportradar also takes exclusive distribution rights for the live AV streaming of US Soccer competitions for betting purposes. This will only be available outside of the US.
The deal covers more than 111 matches per year across US men’s and women’s national team competitions.
Sportradar and US Soccer will also collaborate on the development of bespoke data-driven solutions. This is with the aim of deepening existing fan relationships, attracting and engaging new supporters and increasing oppo..