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Inspired scores deal with Aristocrat through NFL licence
March 24, 2023

Inspired scores deal with Aristocrat through NFL licence

Bookiecity

Gaming provider Aristocrat Gaming announced today that it had chosen Inspired Entertainment to launch a new “virtual sports experience” for football fans through the company’s licensing agreement with the National Football League (NFL).

The NFL-themed virtual sports games will allow fans to bet on teams as they compete in simulated games. Aristocrat said that users will be able to wager with many of the options that they are already familiar with including money line bets, over/under total score and total touchdowns.

According to the business, the virtual sports games will include NFL imagery such as the NFL shield, the logos of all 32 teams, heritage team marks, AFC and NFC Conference logos, as well as the Super Bowl logo.

“Through Inspired, this NFL licence expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before,” said Aristocrat CEO Hector Fernandez. “As part of our overall NFL strategy, we are thrilled to tap into the global ap..

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Inspired Entertainment promotes Pierce to CEO 
January 19, 2023

Inspired Entertainment promotes Pierce to CEO 

Bookiecity

Inspired Entertainment has promoted its current president and chief operating officer Brooks H Pierce to the role of chief executive.

Pierce succeeds former CEO, A Lorne Weil, who has subsequently been promoted to executive chair of the supplier’s board.

Besides his CEO duties, Pierce will also continue in his role as chief operating officer and have additional oversight on company strategy.

As part of the promotion, Pierce’s terms of employment have been extended to 31 December 2026. His base salary has increased to $585,000 with a bonus eligibility of up to 110% of his annual salary, meaning he could earn up to $1.2m depending on performance.

Alongside Pierce’s promotion, executive chairman Weil’s terms of employment have been extended to 31 December 2027.

Weil’s updated terms of employment include a salary increase to $800,000 per annum, and an 80,000 yearly limit on shares.

The business said the leadership changes were part of a wider plan to streamline strategic oversi..

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Sportradar launches in-play virtual cricket
May 19, 2022

Sportradar launches in-play virtual cricket

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Sportradar has launched its virtual cricket in-play solution, a virtual betting product that aims to create a real-match cricket experience.

The solution is based on the T20 cricket game format and features a 3D animation engine.

It features 20 overs per team, along with super overs.

The solution is made up of data points from real cricket matches collated by cricket experts and data engineers from Sportradar.

This is the most recent of Sportradar’s cricket offerings, which utilises proprietary data collection tool Cricket Live Score Plus and data and audio-visual content from the International Cricket Council.

“The exponential growth of cricket worldwide has created unprecedented demand for associated content,” said Frank Wenzig, managing director, gaming at Sportradar.

“As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent our technological capabilities to deliver a unique fan experience that empowers our ..

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Inspired revenue grows in Q4 but business swings to loss
March 11, 2022

Inspired revenue grows in Q4 but business swings to loss

Bookiecity

Inspired brought in $67.0m (£51.2m/€61.0m) in revenue in Q4 of 2021 as all business segments experienced growth of more than 25%, but the supplier swung to a loss after a VAT rebate helped its 2020 bottom line.

This revenue figure was up 70.9% from 2020’s ordinary revenue from operations, but was down by 6.6% if the VAT rebate during the comparable period is included.

The gaming segment – made up of land-based slot machines – was the largest contributor to revenue, bringing in $26.8m, up 49.3%.

However, its leisure segment experienced the most rapid growth, with revenue up 183.4% to $23.5m.

Virtual sports revenue, meanwhile, was up 26.1% to $11.0m, while interactive gaming revenue grew by 35.8% to $5.7m.

During Q4 of 2020, the gaming division of the business also received a one-off $32.5m value-added tax (VAT) rebate after a court ruling determined that operators did not have to pay VAT on top of gaming taxes for machines, though this was not counted as revenue for that quarter. I..

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