Inspired scores deal with Aristocrat through NFL licence

Gaming provider Aristocrat Gaming announced today that it had chosen Inspired Entertainment to launch a new “virtual sports experience” for football fans through the company’s licensing agreement with the National Football League (NFL).

The NFL-themed virtual sports games will allow fans to bet on teams as they compete in simulated games. Aristocrat said that users will be able to wager with many of the options that they are already familiar with including money line bets, over/under total score and total touchdowns.

According to the business, the virtual sports games will include NFL imagery such as the NFL shield, the logos of all 32 teams, heritage team marks, AFC and NFC Conference logos, as well as the Super Bowl logo.

“Through Inspired, this NFL licence expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before,” said Aristocrat CEO Hector Fernandez. “As part of our overall NFL strategy, we are thrilled to tap into the global appeal the NFL offers to current and new fans and casino, sports betting and lottery players.”

The multiyear licensing agreement – first announced in November 2021 – gave Aristocrat exclusive rights to produce land-based slot machine games, as well as virtual sports.

Inspired CEO and president Brooks Pierce said the company was “delighted” to be working with both Aristocrat and the NFL on this project.

“We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and in retail.”

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