Bet365 revenue steady in 2020-21 despite in-play betting decline
Bet365 has reported revenue of £2.81bn (€3.39bn/$3.76bn) in the full year ended March 2021, largely even with its 2020 revenue, as growth in gaming helped offset a pandemic-related drop in in-play betting volume.
This was a slight rise of 0.2% from Bet365’s full year 2019-20 results, due to the pandemic effectively ceasing live sports for at least half of the year.
Sports and gaming accounted for a grand majority of the revenue, totaling at £2.77bn.
While the operator did not mention how much revenue came from each aspect of that vertical, it said that gaming rose 8%, offsetting lower sports revenue. In-play share made up 68% of the sports revenue, falling from 75% in 2020.
Total wagers on sports were down by 13%, the second consecutive year of declining stakes.
Football club and facilities revenue, from Bet365 Group-owned Stoke City FC, came to £29.3m.
Sports and gaming also incurred all direct costs, at £489.8m. This left the total gross profit at £2.32bn, down 3% year-on-year..