Flutter launches revamped safer gambling strategy
Flutter Entertainment has revealed its new safer gambling strategy in which it will switch focus from intervening when problems arise, to preventing them from happening at all.
The operator aims to “make every moment safe for [its] customers”.
Launching the new strategy, Flutter UK and Ireland chief executive Conor Grant described it as “a refreshed and comprehensive” approach for each market.
“The strategy is the culmination of many months of hard work, bringing together the best from across our existing businesses, gathering insights from industry experts, customers and colleagues to identify priority issues to focus on, and challenging areas where we need to go further,” Grant explained.
The strategy is broken down into five core principles: discover, educate, empower, understand and support.
The discover aspect aims to advance the industry’s understanding of gambling harm. Educate will implement strategies to improve all customers’ and colleagues’ understanding of gambling ..