Fan engagement platform Tally Technology has announced the closing of an oversubscribed $4.0m (£3.3m/€3.8m) series seed funding round led by Acies Investments, the venture fund led by former MGM CEO Jim Murren.
Founded in 2018, Tally develops free-to-play prediction game for brands, professional sports teams, leagues and media platforms, while it also gathers data on users’ gaming, wagering, brand preferences, consumer spending and other insights.
Tally currently works with a number of leading sports teams including National Football League franchises Los Angeles Rams, Green Bay Packers, Buffalo Bills, as well as National Basketball teams the Los Angeles Lakers and Atlanta Hawks.
Acies Investments has previously committed funds to the sports betting, sports technology, igaming and esports industries
With the closing of the series seed investment, Tally said it will use the funds continue to invest in its data platform, expand its operations and build a wider variety of game types.