Tag Archives: Affiliates

Early takeaways from Ontario igaming

Early takeaways from Ontario igaming

With the first regulated igaming market to open to non-monopoly operators launching in a province with nearly 40% of the Canadian population, Ontario was always going to be an enticing prospect. Geoffrey Smorong provides analysis of the opening two months for iGB Affiliate.

On 4 April, the first Canadian province went live with a regulated igaming market for private operators, as Ontario officially opened its door to non-government operated online casinos and sportsbooks.

Ontario boasts a population of nearly 15 million, making it one of the largest new North American markets for regulated online gaming. The Ontario iGaming market will likely be a sizable one financially, as it’s expected to generate gross revenues of CA$989m by the end of this year and CA$1.86bn by 2026, according to VIXIO.

A couple of months have now passed, making this an ideal time to assess how the launch of the expanded igaming market in Ontario has gone so far.

Early engagement

The Ontario igaming marke..

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iGB Live! targets 4,500 visitors for 2022 edition

iGB Live! targets 4,500 visitors for 2022 edition

Clarion Gaming is gearing up for the 2022 edition of iGB Live!, which aims to build last year’s successful return to Amsterdam.

The iGB team has unveiled a new campaign slogan for the 2022 show, with ‘Connect. Converse. Convert.’ designed to emphasise the unique aspects of the event, which runs from 5-8 July at the RAI Amsterdam.

iGB Live! brings together the B2B and affiliate communities, allowing delegates to connect and converse with suppliers, and convert these insights into growth opportunities for their businesses.

Attendees will be able to network with over 4,000 visitors – with a target of 4,500 – and 250 exhibitors during the event.

“Last year’s edition of iGB Live! raised the bar in terms of engagement with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions,” said Naomi Barton, portfolio director responsible for the iGB brand at Clarion Gaming.

“For 2022, we ..

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GiG: Media rules supreme, but platform potential grows

GiG: Media rules supreme, but platform potential grows

Another record peak for Gaming Innovation Group’s (GiG) media division was the highlight of the supplier’s first quarter results, but the platform arm is poised for a potentially transformational year.

Gaming Innovation Group reported revenue of €19.1m for the three months to 31 March, representing its second consecutive record-breaking quarter.

Key to this was the ongoing performance of its media arm, which reported a 40.0% year-on-year jump in revenue to €14.1m for the first quarter of the year. The affiliate business, chief executive Richard Brown explains, took a massive leap forward with player intake hitting a record 69,800 for Q1, and intake from its paid campaigns up 160% year-over-year.

“We’ve been launching quietly in a number of markets,” he explains. “Over 12 to 18 months, we launch, analyse and optimise. Once we’ve managed to ascertain the optimum return on investment we ramp up marketing spend.”

Richard Brown, GiG CEO

While there has been a marginal decline in pla..

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GiG revenue grows 28% as business prepares to acquire Sportnco

GiG revenue grows 28% as business prepares to acquire Sportnco

Media services continued to power revenue growth at Gaming Innovation Group (GiG) in 2021, ahead of the business’s acquisition of betting supplier Sportnco.

Overall, revenue was up 28.0% year-on-year to €66.8m (£55.9m/$75.8m).

Media services continued to make up the vast majority of GiG’s overall revenue, bringing in €45.0m, up 31.2% from 2020.

The media services division continued to expand in the US, now having approval to do business in 19 states.

“GiG will continue to invest in the US market to carry out our long-term strategy to claim the US market through our premium assets, Wsn.com and Casinotopsonline.com,” the business said.

GiG CEO Richard Brown added that he was especially impressed by the continued growth of this segment.

“Media Services continues to go from strength to strength, expanding rapidly in new markets and taking further share of wallet in existing markets,” he said. “The team and strategy has delivered exceptionally well during 2021.”

Platform services mad..

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South Dakota mobile sports betting bill passes at Senate

South Dakota mobile sports betting bill passes at Senate

A bill proposing the legalisation of mobile sports wagering in South Dakota has been passed in the state's Senate.

Senate Joint Resolution 502 is set to be introduced during South Dakota’s next general election, allowing citizens the chance to vote on whether it should come to pass. The proposal was passed by a slim majority – 18 votes to 17.

Should the proposal be voted in at the general election, players will be able to place mobile wagers on sporting events, provided the platform is partnered with one of the casinos in the city of Deadwood.

The legislation stipulates that any proceeds from games of chance should be used for educational, charitable, patriotic, religious, or other public spirited uses – which include the historic restoration and preservation of Deadwood. The resolution will also allow for a state-run lottery and video games of chance.

Sports betting was legalised in South Dakota back in March 2021 after Governor Kristi Noem signed Senate Bill 44 into law, bu..

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