Affiliates Archives - Bookiecity

USA Today publisher Gannett alters Tipico deal, removing exclusivity

US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator.

Gannett – which owns the country’s leading newspaper by circulation, USA Today, as well as a large network of local newspapers – had signed a deal with German market leader Tipico last year, as the operator looked set to expand in the US.

The operator committed to $90m in media spend over the five-year agreement, while Gannett would also receive referral fees for customers that place bets after being directed to Tipico from Gannett properties.

That agreement replaced Gannett’s partnership with MGM-Entain joint venture BetMGM, meaning the media business would promote Tipico odds instead of BetMGM’s.

Read the full story on iGB North America

August 10, 2022

Better Collective scores sports betting content deal with Sport1

Sports Betting News Bookiecity

Affiliate giant Better Collective has entered into a sports betting content partnership with German multi-channel sports platform Sport1.

The partnership will launch this month and be co-branded with Wettbasis, a Better Collective brand and part of the group that will provide all content to the Sport1.de website.

Better Collective said that the new deal gives the group an additional marketing channel to operate, market and manage customer contacts to betting operators in the German market.

“We look forward to getting started and I know that my colleagues at Wettbasis.com are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November,” Better Collective co-founder and chief executive Jesper Søgaard said.

Sport1 managing director Matthias Kirschenhofer added: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely..

July 27, 2022

XLMedia’s new focus on US betting pays off as H1 EBITDA exceeds $10m

Sports Betting News Bookiecity

A renewed – and acquisition-powered – focus on US sports betting helped drive XLMedia’s revenue up 39.2% to $44.5m, while earnings grew beyond $10m.

Since the prior year’s results, XLMedia changed the structure of the divisions within the business, as part of a wider restructuring effort.

Rather than a single sports betting vertical, the business split revenue related to betting into US sports and European sports. It was the US sports division that generated the vast majority of XLMedia’s revenue, with $30.2m, which was more than five times the total recorded in H1 of the previous year.

Much of this came from recent acquisitions such as Sports Betting Dime and Saturday Football Inc.

“The opening of new regulated markets and the signing of new media partnership agreements has allowed the US Sports business to capitalise on the full US sports calendar, in particular the Super Bowl, and deliver strong growth in H1 2022,” the XL board said.

The European Sports division, meanwhile, br..

June 15, 2022

Early takeaways from Ontario igaming

Sports Betting News Bookiecity

With the first regulated igaming market to open to non-monopoly operators launching in a province with nearly 40% of the Canadian population, Ontario was always going to be an enticing prospect. Geoffrey Smorong provides analysis of the opening two months for iGB Affiliate.

On 4 April, the first Canadian province went live with a regulated igaming market for private operators, as Ontario officially opened its door to non-government operated online casinos and sportsbooks.

Ontario boasts a population of nearly 15 million, making it one of the largest new North American markets for regulated online gaming. The Ontario iGaming market will likely be a sizable one financially, as it’s expected to generate gross revenues of CA$989m by the end of this year and CA$1.86bn by 2026, according to VIXIO.

A couple of months have now passed, making this an ideal time to assess how the launch of the expanded igaming market in Ontario has gone so far.

Early engagement

The Ontario igaming marke..

June 1, 2022

iGB Live! targets 4,500 visitors for 2022 edition

Sports Betting News Bookiecity

Clarion Gaming is gearing up for the 2022 edition of iGB Live!, which aims to build last year’s successful return to Amsterdam.

The iGB team has unveiled a new campaign slogan for the 2022 show, with ‘Connect. Converse. Convert.’ designed to emphasise the unique aspects of the event, which runs from 5-8 July at the RAI Amsterdam.

iGB Live! brings together the B2B and affiliate communities, allowing delegates to connect and converse with suppliers, and convert these insights into growth opportunities for their businesses.

Attendees will be able to network with over 4,000 visitors – with a target of 4,500 – and 250 exhibitors during the event.

“Last year’s edition of iGB Live! raised the bar in terms of engagement with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions,” said Naomi Barton, portfolio director responsible for the iGB brand at Clarion Gaming.

“For 2022, we ..

May 11, 2022

GiG: Media rules supreme, but platform potential grows

Sports Betting News Bookiecity

Another record peak for Gaming Innovation Group’s (GiG) media division was the highlight of the supplier’s first quarter results, but the platform arm is poised for a potentially transformational year.

Gaming Innovation Group reported revenue of €19.1m for the three months to 31 March, representing its second consecutive record-breaking quarter.

Key to this was the ongoing performance of its media arm, which reported a 40.0% year-on-year jump in revenue to €14.1m for the first quarter of the year. The affiliate business, chief executive Richard Brown explains, took a massive leap forward with player intake hitting a record 69,800 for Q1, and intake from its paid campaigns up 160% year-over-year.

“We’ve been launching quietly in a number of markets,” he explains. “Over 12 to 18 months, we launch, analyse and optimise. Once we’ve managed to ascertain the optimum return on investment we ramp up marketing spend.”

Richard Brown, GiG CEO

While there has been a marginal decline in pla..

February 15, 2022

GiG revenue grows 28% as business prepares to acquire Sportnco

Sports Betting News Bookiecity

Media services continued to power revenue growth at Gaming Innovation Group (GiG) in 2021, ahead of the business’s acquisition of betting supplier Sportnco.

Overall, revenue was up 28.0% year-on-year to €66.8m (£55.9m/$75.8m).

Media services continued to make up the vast majority of GiG’s overall revenue, bringing in €45.0m, up 31.2% from 2020.

The media services division continued to expand in the US, now having approval to do business in 19 states.

“GiG will continue to invest in the US market to carry out our long-term strategy to claim the US market through our premium assets, Wsn.com and Casinotopsonline.com,” the business said.

GiG CEO Richard Brown added that he was especially impressed by the continued growth of this segment.

“Media Services continues to go from strength to strength, expanding rapidly in new markets and taking further share of wallet in existing markets,” he said. “The team and strategy has delivered exceptionally well during 2021.”

Platform services mad..

February 8, 2022

South Dakota mobile sports betting bill passes at Senate

Sports Betting News Bookiecity

A bill proposing the legalisation of mobile sports wagering in South Dakota has been passed in the state's Senate.

Senate Joint Resolution 502 is set to be introduced during South Dakota’s next general election, allowing citizens the chance to vote on whether it should come to pass. The proposal was passed by a slim majority – 18 votes to 17.

Should the proposal be voted in at the general election, players will be able to place mobile wagers on sporting events, provided the platform is partnered with one of the casinos in the city of Deadwood.

The legislation stipulates that any proceeds from games of chance should be used for educational, charitable, patriotic, religious, or other public spirited uses – which include the historic restoration and preservation of Deadwood. The resolution will also allow for a state-run lottery and video games of chance.

Sports betting was legalised in South Dakota back in March 2021 after Governor Kristi Noem signed Senate Bill 44 into law, bu..

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