Tag Archives: ATG

ATG chief slams bonuses as “embarrassing”

ATG chief slams bonuses as “embarrassing”

Hasse Lord Skarplöth, CEO of Swedish state-affiliated horse racing operator ATG, has said that bonuses are “embarrassing” and “drive gambling addiction” in a blistering critique of the common industry practice.

Bonuses are the practice of offering free or extra bets to consumers in order to attract or retain players to their platforms; with the method sometimes coming under criticism as an inducement that helps contribute to negative social responsibility outcomes.

Sweden has a stringent bonus regime, only allowing operators to offer one bonus per player at sign-up, worth no more than SEK100. This has been criticised by the Swedish Moderate Party – which have called for the rules to be reformed:

Hasse Lord Skarplöth

“This would make it easier for gaming companies to retain customers in the licensed market and have long-term relationships with the players, both of which increase consumer protection,” said the party.

Much of the industry has also opposed the bonus ban. However, as ..

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ATG revenue stable in Q1 as casino helps offset racing decline

ATG revenue stable in Q1 as casino helps offset racing decline

Net profit for Aktiebolaget Trav och Galopp (ATG) declined slightly in Q1 of 2022, which the business said was mostly due to a greater focus on higher-cost verticals of non-racing sports and gaming.

Net gaming revenue was exactly stable year-on-year, at SEK1.27bn (£102.6m/€121.9m/$128.9m).

Almost all of this net gaming revenue, at SEK1.06bn, came from online operations, up by 3.5%.

Retail revenue, on the other hand, was down 14.7% to SEK208m.

Looking at net gaming revenue by product type instead, horse racing brought in SEK970m, down 7.4%.

“Despite the decline, the figure is historically high,” ATG chief executive Hasse Lord Skarplöth said.

Sports betting revenue was up 27.3% to SEK177m and casino revenue grew 47.6% to SEK121m.

“We continue to gain market share in Sweden and consolidate our position in sports betting,” Skarplöth said.

Explaining the rapid increase in casino revenue, Skarplöth said that a key factor was the removal of Sweden’s SEK5,000 deposit cap for online ca..

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ATG and Swedish Equestrian Federation extend 50-year partnership

ATG and Swedish Equestrian Federation extend 50-year partnership

Swedish operator AB Trav och Galopp (ATG) has extended its sponsorship agreement with the Swedish Equestrian Federation, continuing to build on a partnership that will now extend past 50 years.

The partnership has been extended for a further four years, and will continue to focus on para-dressage, equestrian development and ATG’s jumping series, the ATG Riders League.

“We want to be involved in developing Swedish equestrian sports, and together with the Swedish Equestrian Federation we have found a good way forward,” said Maria Guggenberger, sustainability manager at ATG. “Therefore, we will continue to focus on para-dressage and equestrian development through ATG Talang.”

“We have also ensured a continuation of the national jumping series ATG Riders League for the next four years.”

Camilla Sand, communications and marketing manager at the Swedish Equestrian Federation, praised the longevity of the partnership.

“The long collaboration with ATG is something we are incredibly proud ..

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