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BGC highlights World Cup ad decline as Gambling Act review looms
January 3, 2023

BGC highlights World Cup ad decline as Gambling Act review looms

Bookiecity

UK trade body the Betting and Gaming Council noted that the number of betting ads fell from 167 to 110 in the 2022 Fifa World Cup compared to the previous tournament, as the Gambling Act review approaches.

According to new data referred to by the BGC, there has been a 34% decline in the number of ads being shown on ITV from 2018 to the 2022 World Cup in Qatar. This year’s average comes out to 4.5 ads per live match, while 2018’s average is almost double that at 8.35.

The BGC notes that this reduction is due to the voluntary “whistle-to-whistle” ad ban that prohibits television betting ads from being shown from five minutes before the match begins to five minutes after it completes, before the 9pm watershed.

According to a report cited by the Betting and Gaming Council, this ban, introduced in 2019, “had led to a 97% reduction in the number of such ads being seen by children at that time”.

The BGC also highlighted the commitment to safer gambling practices within its members’ advert..

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NatCen study claims 10% of online accounts responsible for 79% of GGY
June 9, 2022

NatCen study claims 10% of online accounts responsible for 79% of GGY

Bookiecity

A new study conducted by NatCen for GambleAware claims that 79.0% of online operator revenue comes from the highest-staking 10% of accounts, with online slots showing a particularly concentrated spending pattern.

The study used records from seven online operators, which each provided data about 20,000 accounts active between July 2019 and June 2019. These seven operators together made up more than 85% of the UK betting market, though only 37.5% of the gaming market.

It then weighted the data from these accounts to be representative of the overall online gambling market.

For each customer, NatCen had access to betting data showing the exact date, time and stake of all bets placed by each customer, while for gaming, data was split into 15-minute windows.

For both online betting and gaming, the research found that revenue at these operators was highly concentrated among a relatively small share of accounts.

Overall, it found that the 10% of gamblers with the largest stakes – all stak..

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