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Fanatics expands retail network with new Columbus sportsbook
August 25, 2023

Fanatics expands retail network with new Columbus sportsbook

Bookiecity

Fanatics Betting and Gaming (FBG) has announced the opening of its latest retail sportsbook in the Arena District of Columbus, Ohio.

The venue is operating in partnership with National Hockey League franchise the Columbus Blue Jackets. The sportsbook is located near to the team’s Nationwide Arena home.

On-site facilities include four betting windows, 14 self-service betting kiosks, a giant LED video wall and 20 TV monitors. Customers can place bets on a range of major sports such as football, basketball, hockey and baseball.

“A great day to be a Buckeye at the Fanatics Sportsbook Columbus”

At a special opening event held yesterday (24 August), Ohio sports legends former NFL star Ryan Shazier and long-time Blue Jackets player RJ Umberger placed the ceremonial first bets at the new sportsbook.

The launch comes a month after FBG announced its partnership with the NHL team.

“It was a great day to be a Buckeye at the Fanatics Sportsbook Columbus,” FBG chief business officer Ari Borod ..

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Fanatics’ Matt King brings new thinking to US sports betting
May 24, 2023

Fanatics’ Matt King brings new thinking to US sports betting

Bookiecity

As CEO of FanDuel, Matt King took a daily fantasy sports brand to the top of the US sports betting industry, and in the top job at Fanatics Betting and Gaming he’s looking to do it all over again. Not that he’s looking to emulate his former employers in leading the ecommerce giant; it’s Spotify that inspires him.

For Fanatics Betting and Gaming chief executive Matt King, the challenge he is taking on isn’t building a market leader. He’s already done that during his tenure at FanDuel, which is currently sitting with a seemingly unassailable market share across the US. Revenue there grew from $200m to over $1bn on his watch.

And his core goal isn’t to build an entity capable of taking on a behemoth he created. Instead the billion-dollar question is: how do you create something capable of providing a genuine alternative to consumers?

In a market dominated by iTunes, he’s looking to build Spotify.

Fanatics: Officially licensed everything

What separates Fanatics Betting and Gaming f..

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Fanatics hires Brandt Iden as VP of government affairs
November 4, 2022

Fanatics hires Brandt Iden as VP of government affairs

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Fanatics Betting and Gaming has hired former Michigan legislator Brandt Iden as its new vice-president of government affairs, as the business edges closer to launching its betting product.

Iden was elected to the Michigan House of Representatives in 2014, until 2020 when he reached the state term limit. During this time he spearheaded the efforts to legalise both sports betting and online casino gaming in the state.

He then joined Sportradar, where he was head of government affairs during a period in which the business went public on the Nasdaq exchange.

Now, he joins Fanatics ahead of the apparel brand’s long-rumoured launch of a sports betting operation.

Read the full story on iGB North America

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High school Spire Institute among Ohio betting licence applicants
July 18, 2022

High school Spire Institute among Ohio betting licence applicants

Bookiecity

A number of new organisations have applied for Ohio sports betting licences, including Bet365 and Tipico as online providers, and high school Spire Institute – alongside a number of professional sports teams – for a proprietor licence.

Spire Institute is an Ohio sports-focused high school, with its athletic programs attracting top recruits including basketball star LaMelo Ball. The organisation also offers a general sporting development programs and operates sporting complexes on its grounds, outside of its presence as a high school.

Under Ohio’s sports betting laws, sporting organisations or land-based gaming venues may offer betting in the state, partnering with online operators for an online product.

It has partnered with Out the Gate, a startup sports betting operator that says it uses an in-house trading solution and plans to accept “all action” with lined that “lead the market on US sports”. Out the Gate is led by Christopher Kape and Robbie Manis, formerly of data provider Do..

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Fanatics files trademark application for BetFanatics
May 24, 2022

Fanatics files trademark application for BetFanatics

Bookiecity

US sports apparel supplier Fanatics has filed a trademark application for the brand name BetFanatics.

In two trademarks filed to the US Patent and Trademark Office, BetFanatics is listed as a “downloadable mobile application for betting and gaming”, as well as for use in fantasy sports leagues and for providing previews, alerts, replays, video clips of sporting competitions, and webcam feeds of sports.

The trademark also applies to casino facilities and online gaming, including free-to-play gaming.

This follows prior filings for Fanatics Casino and Fanatics Sportsbook, both filed in October.

Fanatics Sportsbook was given the same description as BetFanatics.

Fanatics casino, meanwhile, is listed as “a website for online gambling” as well as “betting and gambling services and information services relating thereto”.

Logos were also provided for BetFanatics and Fanatics Casino, both simply made up of the brand name in a serif font.

The news follows reports – which were later quashed..

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Fanatics denies Amelco sportsbook deal
April 20, 2022

Fanatics denies Amelco sportsbook deal

Bookiecity

US sports apparel business Fanatics has denied a deal is in place with betting supplier Amelco to build a sportsbook for the brand.

Reports last week claimed that Fanatics had agreed a source code deal with Amelco as part of its plans to build a sports betting product.

“There is no deal in place with Amelco,” the spokesperson said, however.

Fanatics, which raised $1.5bn in January this year at a $27bn valuation, has long been credited with an interest in expanding from sports memorabilia into sports betting brand.

Last year, the business was among the bidders to operate sports betting in New York. Fanatics and Penn National Gaming’s Barstool brand were each listed as operators in a bid from Kambi.

This bid was ultimately unsuccessful, however.

Instead, a FanDuel-led consortium comprising DraftKings, BetMGM and Bally Bet was recommended, as was Kambi’s other proposal – involving Caesars Sportsbook, PointsBet, Resorts World, Rush Street Interactive and Wynn Bet.

The business also..

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