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Fredrik Elmqvist: Other side of the coin

Slots veteran Fredrik Elmqvist is turning his luck to the mad bad world of sports betting – but will it work?

Elmqvist is well-deserving of his reputation as the king of slots.

But – more than 10 years on from his epoch-making launch of Yggdrasil – the Stockholm native is turning his luck to the decidedly different proposition of sports betting in his latest project ParlayBay, which seeks to make its name as the new champions of micro betting.

The Swedish entrepreneur certainly has a nose for where the action is, describing it a “pretty interesting” time to be setting out on a venture such as this.

Elmqvist describes a US sports betting landscape that is shifting into a new, subtler gear following the marketing wars that characterised the earlier days of the PASPA repeal.

“For a few years there’s been a shift into sports betting – and you see in the United States rollout both the need for new products and to keep the marketing costs down, as well as still get new players coming ..

March 8, 2023

US sports betting in 2023: Where do we go from here?

Sports Betting News Bookiecity

H2 Gambling Capital's in-depth analysis of the current state of the US sports betting market, and its future growth trajectory, is now available as a report.

H2 Gambling Capital: US sports betting exceeding expectations

The fifth anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act, paving the way for legal betting in the US, is fast approaching.

Over this time there has been a wholesale reshaping of the US gaming sector, with mobile betting racing across multiple states, and a pandemic arguably accelerating rather than slowing its spread.

What next for the market?

It’s against this backdrop that H2 Gambling Capital, in partnership with iGB, is looking at what’s next. As the pace of new state launches slows, where is growth coming from?

Report author Ed Birkin, H2 Gambling Capital

For a sector in which a small cohort of brands tend to occupy podium positions in each state, there is there is perhaps more scope for upheaval than ..

February 27, 2023

First ilottery and online sports betting solution launched in Brazil

Sports Betting News Bookiecity

NeoGames and Intralot do Brasil have announced the launch of LotoMinas, the first regulated ilottery and online sports betting solution for Brazilian state Minas Gerais' official lottery, Loteria Mineira.

The multi-year turnkey agreement – which was first announced in June – sees NeoGames enter the Brazilian market, in a project that will involve long-term cooperation with the state’s lottery operator.

The undertaking is NeoGames’ first large scheme led by its subsidiaries with Aspire Global and BtoBet – companies that the business acquired last year.

neogames will provide ilottery and online sports betting services to the lottery operator

NeoGames CEO Moti Malul said the organisation was “excited” to launch in the Brazilian market and to be partnering with Intralot do Brasil, who are more familiar with the local market than the Israel-based supplier.

“Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experien..

February 7, 2023

Eyes on the prize

Sports Betting News Bookiecity

Marese O’Hagan speaks to Luka Pataky, chief product officer, computer vision at Sportradar about how Sportradar’s computer vision technology could revolutionise sports betting for good.

In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.

Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.

“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.

Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.

“It’s not a new area,” he admits. “Computer vision has been around for decades, and in some industries it has been used a lot – manufacturing, production lines.”

In describing exactly what comput..

February 6, 2023

Bet-at-home switches to EveryMatrix sportsbook platform

Sports Betting News Bookiecity

European gaming operator Bet-at-home has expanded its partnership with EveryMatrix to include its full sportsbook platform.

Bet-at-home has added to EveryMatrix’s existing casino technology by adopting the supplier’s OddsMatrix sportsbook and turnkey solution, including player management, payments module, and affiliate software.

The deal covers every market where Bet-at-home is present with a two-phased launch kicking off with the MGA-licensed business, followed soon after by the German regulated business.

EveryMatrix said Bet-at-home will become one of its largest sports clients in both revenue and brand value.

Marco Falchetto, chief executive of Bet-at-home, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.

“The combination of their outstanding track record, best-in-class technology and enormous ..

February 3, 2023

Sportradar launches AI-led Insight Tech Services suite

Sports Betting News Bookiecity

Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

February 2, 2023

US sports betting: Is micro betting the sports equivalent of igaming?

Sports Betting News Bookiecity

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

Jump to:

In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of ‘casual’ players – therefore red..

February 1, 2023

US sports betting: What will drive future growth?

Sports Betting News Bookiecity

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

Jump to:

Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030, and 57% of this growth is from states where sports betting is already legal, and 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another 4 years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusetts..

January 31, 2023

US sports betting: Online market share

Sports Betting News Bookiecity

H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.

H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.

FanDuel’s dominant position

FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.

While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..

January 27, 2023

James Arnold appointed CEO of The Football Pools

Sports Betting News Bookiecity

Industry executive James Arnold has been appointed chief executive of iconic British betting business The Football Pools.

Arnold began his new role earlier this month, at the start of the business’ centenary year.

He joins from Noel Hayden’s LiveScore Group, which runs the Virgin Bet and LiveScore Bet sports betting brands, where he spent three years first as chief operating officer, then chief commercial officer.

Earlier in his career, Arnold worked for the likes of Betway, Boylesports and SportingBet, holding a number of marketing and executive roles during his tenure with each operator.

He replaces Derek Lloyd, who served as CEO of The Football Pools since July 2017.

Arnold said he was “delighted” to take charge of an iconic british brand

“I’m delighted to be joining such an iconic British brand at a time of significant change and development,” Arnold said.

“A lot of good work has already been done to reposition the company for growth and I look forward to working with ..

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