There’s no shortage of businesses in the free-to-play space, but Tally’s focus on data – perhaps influenced by its top executives’ time spent outside of gambling – makes it stand out. Fresh off a $4m funding round led by Acies Investments, Daniel O'Boyle speaks to CEO Brad Vettesse and COO Rupert Huelsey about the business.
There are some tried-and-tested business models for free-to-play betting-related games to bring in money without taking any real bets.
Some products offer paid unlockables, such as features or extra credits, which players can use real money to access.
Others exist as as entertainment in itself, usually used as a way to keep players coming back to betting sites, acting more as a piece of acquisition or retention software for operators.
But perhaps not enough attention has been given to the typical business model of most free-to-use products and services these days: gathering customer data.
So, is this type of data still a mostly untapped reso..