A natural evolution for player props
It makes sense that increased availability of player prop bets and integration of insights into betting would converge. Daniel O’Boyle speaks to Henry Newman, CEO of Sporting Risk, about his business’ combined pricing and facts tool for player props.
Two rising forces in sports betting lately have been – in terms of purely trading and markets – an effort to include more player proposition bets and, from a more user-experience-led perspective, a greater effort to integrate insights into the product.
So it only makes sense that these two products would converge.
Henry Newman, CEO, Sporting Risk
Still, it may be surprising to see who has brought a product combining player prop trading and facts for consumers to market first. It wasn’t from one of the data giants or a widely known sportsbook provider, though it was from a group that has made its living from bookmakers for some time.
Henry Newman, chief executive of Sporting Risk, notes that his company’s history in running a successfu..
