Tag Archives: Sports betting

Eyes on the prize

Eyes on the prize

Marese O’Hagan speaks to Luka Pataky, chief product officer, computer vision at Sportradar about how Sportradar’s computer vision technology could revolutionise sports betting for good.

In a market as crowded as sports betting, artificial intelligence (AI) technologies like computer vision must continually reinvent themselves in order to remain relevant.

Arguably, it has a well-founded basis in this space, having begun as a completely different project close to 10 years ago.

“Before this role, I was head of innovation at Sportradar, and that’s how we started this computer vision journey as well – it was an innovation project that actually grew,” says Pataky.

Pataky acknowledges that similar technologies have been around for a long time, existing well outside the realms of sports betting.

“It’s not a new area,” he admits. “Computer vision has been around for decades, and in some industries it has been used a lot – manufacturing, production lines.”

In describing exactly what comput..

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Playtech extends exclusive SSBT deal with Paddy Power

Playtech extends exclusive SSBT deal with Paddy Power

Playtech has announced the extension of its exclusive partnership with major retail and online brand Paddy Power.

The new multi-year deal builds on a longstanding relationship between the supplier and the Flutter Entertainment-owned operator, dating back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland.

Playtech said the new deal comes amid a period of growing popularity for sports betting terminals in retail shops, which was in evidence during the recent Fifa World Cup. It has recently rolled out new features such as the improved Betbuilder and Player Props.

Shimon Akad, chief operating officer at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on pro..

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Sportradar launches AI-led Insight Tech Services suite

Sportradar launches AI-led Insight Tech Services suite

Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence (AI) led solutions for in-house use by sportsbook operators.

Insight Tech Services has been launched as a complement to Sportradar’s Managed Trading Services (MTS), and features trading, risk management and marketing tools.

It has been designed to allow operators to optimise performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar. “By combining Sportradar’s market leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a ser..

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US sports betting: Is micro betting the sports equivalent of igaming?

US sports betting: Is micro betting the sports equivalent of igaming?

As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.

Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.

Jump to:

In-play betting – Market potential

Micro betting – Market potential

Micro betting – Current performance

Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.

Other benefits of a high frequency, low price sports betting product include:

Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of ‘casual’ players – therefore red..

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Betfred partners USL team to launch sports betting in Virginia

Betfred partners USL team to launch sports betting in Virginia

Betfred became the latest operator to launch online sports betting in Virginia after securing a partnership with United Soccer League (USL) team Loudoun United FC.

Players in the state will be able to place bets on a wide range of sports via Betfred’s online sportsbook, with Virginia becoming the ninth state in which the operator is active in the US.

Customers will also have access to the Betfred Rewards scheme.

Read the full story on iGB North America.

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US sports betting: What will drive future growth?

US sports betting: What will drive future growth?

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

Jump to:

Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030, and 57% of this growth is from states where sports betting is already legal, and 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another 4 years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusetts..

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IBIA reports 268 suspicious betting alerts in 2022

IBIA reports 268 suspicious betting alerts in 2022

The International Betting Integrity Association (IBIA) announced that it reported 268 suspicious sports betting alerts in 2022, a 14% year-on-year increase.

This compares with an average of 230 alerts announced between 2019 and 2021.

The association stated this increase can be largely put down to a widening of its monitoring network due to membership growth.

During the year, the IBIA added 16 new members to its ranks, meaning that 45 businesses representing 125 betting brands are now count themselves as members.

“The addition of 16 new members in 2022 has undoubtedly strengthened our monitoring and alert network and our ambition is to see all responsible regulated sports betting operators collaborating through IBIA,” said Khalid Ali, CEO of the IBIA. “Proactive and collaborative action by our sector is an essential component in the fight against match-fixing, and to enhancing the overall reputation of the sector in general.”

Divided by quarter, there were 48 alerts in Q1, rising ..

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US sports betting: Online market share

US sports betting: Online market share

H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.

H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.

FanDuel’s dominant position

FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.

While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..

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Rhode Island reveals year-on-year sports betting growth in December

Rhode Island reveals year-on-year sports betting growth in December

The Rhode Island Lottery reported a year-on-year increase in both sports betting revenue and handle for December, driven by mobile wagering.

Player spending in December amounted to $59.2m, which was 7.8% higher than $54.9m in the same month in 2021, and only slightly lower than $61.2m in November.

Of this total, $36.7m was spent betting online, while the remaining $16.5m was wagered by consumers at the state’s two retail sportsbooks, split $15.3m at Twin River and $7.2m the Tiverton Casino.

Read the full story on iGB North America.

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SIS pens 24/7 Live Racing deal with BetConstruct

SIS pens 24/7 Live Racing deal with BetConstruct

BetConstruct will feature live racing content from Sports Information Services (SIS) as part a new partnership.

Under the terms of the deal, BetConstruct’s platform will integrate SIS’s offerings, starting with its 24/7 Live Racing Content.

This comprises of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents.

SIS said the deal with the London-headquartered supplier represents an important step within its stated ambition of further developing relationships with leading platforms.

Andy Kelly, SIS’s commercial manager for UK and Europe, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors.”

“BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and suc..

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