Betfred Sports has expanded its partnership with OpenBet having selected its digital and retail technology across its operations in the US state of Iowa.
Betfred’s Grand Falls Casino & Golf Resort sportsbook facility is now powered by OpenBet’s retail solutions including betting counters and self-service kiosks. Betfred will also utilise OpenBet’s digital technology and sports betting engine for mobile and online betting.
The two groups have already partnered for Betfred’s entry into the Arizona, Colorado, Louisiana and Pennsylvania regulated markets.
Bryan Bennett, chief operating officer at Betfred, said: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”
Betfred had launched in Iowa with an Optima-powered product, though it used the technology of Openbet owner..