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US sports betting: What will drive future growth?

H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.

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Expansion into new states

Growth in existing states

Expansion of in-play wagering

What drives gross win?

Expansion into new states

A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.

H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030, and 57% of this growth is from states where sports betting is already legal, and 43% is from states where sports betting is expected to legalise in the coming years.

In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another 4 years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusetts..

February 1, 2023

IBIA reports 268 suspicious betting alerts in 2022

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The International Betting Integrity Association (IBIA) announced that it reported 268 suspicious sports betting alerts in 2022, a 14% year-on-year increase.

This compares with an average of 230 alerts announced between 2019 and 2021.

The association stated this increase can be largely put down to a widening of its monitoring network due to membership growth.

During the year, the IBIA added 16 new members to its ranks, meaning that 45 businesses representing 125 betting brands are now count themselves as members.

“The addition of 16 new members in 2022 has undoubtedly strengthened our monitoring and alert network and our ambition is to see all responsible regulated sports betting operators collaborating through IBIA,” said Khalid Ali, CEO of the IBIA. “Proactive and collaborative action by our sector is an essential component in the fight against match-fixing, and to enhancing the overall reputation of the sector in general.”

Divided by quarter, there were 48 alerts in Q1, rising ..

January 31, 2023

US sports betting: Online market share

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H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.

H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.

FanDuel’s dominant position

FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.

While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..

January 31, 2023

Rhode Island reveals year-on-year sports betting growth in December

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The Rhode Island Lottery reported a year-on-year increase in both sports betting revenue and handle for December, driven by mobile wagering.

Player spending in December amounted to $59.2m, which was 7.8% higher than $54.9m in the same month in 2021, and only slightly lower than $61.2m in November.

Of this total, $36.7m was spent betting online, while the remaining $16.5m was wagered by consumers at the state’s two retail sportsbooks, split $15.3m at Twin River and $7.2m the Tiverton Casino.

Read the full story on iGB North America.

January 30, 2023

SIS pens 24/7 Live Racing deal with BetConstruct

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BetConstruct will feature live racing content from Sports Information Services (SIS) as part a new partnership.

Under the terms of the deal, BetConstruct’s platform will integrate SIS’s offerings, starting with its 24/7 Live Racing Content.

This comprises of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents.

SIS said the deal with the London-headquartered supplier represents an important step within its stated ambition of further developing relationships with leading platforms.

Andy Kelly, SIS’s commercial manager for UK and Europe, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors.”

“BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and suc..

January 30, 2023

Caesars Sportsbook opens at Downtown Grand Hotel & Casino

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A new Caesars Sportsbook has launched at Downtown Grand Hotel & Casino in Las Vegas, Nevada.

The new venue marks the first Caesars Sportsbook location in downtown Las Vegas.

The sportsbook offers three betting windows, a number of self-service betting kiosks, an LED TV viewing wall and several odds boards.

Downtown Grand celebrated the opening of the sportsbook with a ribbon cutting ceremony and an appearance by author and professional gambler Anthony Curits.

“We’re known for delivering elevated hotel experiences and the new Caesars Sportsbook is no exception,” said Andrew Economon, general manager of Downtown Grand Hotel & Casino.

“We know our guests will enjoy the exceptional offerings of this all-new sports betting venue.”

Last week, Caesars Entertainment entered into a sports betting partnership with Raynham Park in Massachusetts.

January 27, 2023

James Arnold appointed CEO of The Football Pools

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Industry executive James Arnold has been appointed chief executive of iconic British betting business The Football Pools.

Arnold began his new role earlier this month, at the start of the business’ centenary year.

He joins from Noel Hayden’s LiveScore Group, which runs the Virgin Bet and LiveScore Bet sports betting brands, where he spent three years first as chief operating officer, then chief commercial officer.

Earlier in his career, Arnold worked for the likes of Betway, Boylesports and SportingBet, holding a number of marketing and executive roles during his tenure with each operator.

He replaces Derek Lloyd, who served as CEO of The Football Pools since July 2017.

Arnold said he was “delighted” to take charge of an iconic british brand

“I’m delighted to be joining such an iconic British brand at a time of significant change and development,” Arnold said.

“A lot of good work has already been done to reposition the company for growth and I look forward to working with ..

January 27, 2023

HKJC blasts proposal to increase football betting duty to 80%

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The Hong Kong Jockey Club (HKJC) has hit out at a proposal from the New People’s Party (NPP) to increase the region’s football betting duty by an additional 30%, saying the plan lacks “understanding”.

The current rate is set at 50% on net stake receipts, but the NPP proposal would increase this to 80%, which in turn would mean the HKJC would have to pay significantly more tax.

The HKJC estimated that if the duty change was to be approved, the amount it pays in tax would jump from the current HK$25.00bn (£2.58bn/€2.94bn/US$3.19bn) to HK$31.00bn, while revenue would fall from HK15.00bn to HK$9.00bn, a decline of 40%.

“It will result in a zero surplus at best or more likely a negative one, preventing the Club from making necessary investments to secure its future and from contributing to the community,” the HKJC said.

“In reality, however, consumer behaviour can be highly dynamic. Any perturbation such as a tax increase, or simply the perception of such, could easily result in a disp..

January 26, 2023

Denmark breaks online casino revenue record as gambling grows in 2022

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Denmark saw its gambling market grow in 2022, despite a drop in sports betting.

Spillemyndigheden, the Danish gambling authority, said total gross gaming revenue (GGR) for the year to 31 December 2022 came to DKK6.70bn ($991.4m/€910.1m/£799.8m), which was up 7.5% on the DKK6.23bn recorded in the previous year.

Online casino was the largest segment, comprising DKK2.88bn, which was up 2.1% on the 2021 figure. The segment was worth DKK272.3m in December, which was the largest amount since records began in 2012, and up 3.4% on December 2021.

The second largest segment, sports betting, was down 3.6% to DKK2.32bn despite the Fifa World Cup taking place during the year. December’s GGR figure of DKK135.5bn was the lowest return since October 2021 and down 35.0% on December 2021.

Slot machines generated DKK1.15bn in 2022, which was up considerably on the Covid-impacted 2021. Some DKK99.2m was taken in December 2022, up 44.5% on the same month in 2021.

Land-based casino also saw big gains i..

January 26, 2023

Plotting out the priorities for US sports betting in 2023

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The year 2022 was full of highs and lows for the US sports betting market. Eric Frank, CEO and co-founder of Odds On Compliance, examines how the US sports betting market is set to play out over 2023.

Reflecting on the last year, 2022 was another year of growth at breakneck speed in the US sports betting market – particularly from a regulatory perspective.

As of December 2022, sports betting had either been fully legalised, or had approved legislation, in 36 states plus Washington DC, with Ohio kicking off 1 January 2023 with a roar. In fact, opening weekend numbers in Ohio shattered previous records held by New York and Pennsylvania, with 11.3 million geolocation transactions and 783,900 unique accounts created.

Measuring the opportunity

With that growth, we have seen an influx of companies entering the betting space – not just operators but also folks like new platform providers, unique B2B product and service providers and marketing affiliates.

eric frank, ceo and co-founder, o..

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