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Altenar expands into Belgium with Starcasino

Malta-headquartered sportsbook supplier Altenar has expanded into the Belgian market after securing a new partnership with Starcasino.

Belgian operator Starcasino integrated the full Altenar sportsbook solution at the end of last year and is now offering customers in the country a range of pre-match and live betting.

Other tools include full promotional suite and customer support across risk management, limits and communication, while Altenar will also act as Starcasino’s technology partner.

“Our sportsbook solution is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Starcasino,” Altenar sales manager Alejandro Cazorla said.

“We want to empower our partners, helping them to achieve their goals, launching new markets and the adaptable nature of our solutions allow us to do just that.”

Starcasino board member Stefaan Maene added: “When setting out our plan for launch in Belgium, we hoped to have a partner that not only allows us to o..

January 25, 2023

How crypto could be embedded in online betting

Sports Betting News Bookiecity

Tom Waterhouse of WaterhouseVC revisits the subject of crypto wagering, and whether it could be central to next-gen sportsbook platforms.

In May, we discussed the significant opportunity in crypto betting, which is growing gross gaming revenue (GGR) at 36.6% per annum.

Online crypto operators have a similar user experience to online fiat operators. The likes of Stake.com and Sportsbet.io already record extraordinary turnover.

White label platform solutions for crypto betting operators are leveraged to the growth of crypto wagering as a whole. This means they are not exposed to the operational and regulatory risk of a single crypto wagering business.

Global crypto wagering data for total bets and GGR. Source: Softswiss.

Existing wagering platforms

Many fiat operators rely on white label sportsbook and igaming platform solutions, such as Kambi, OpenBet and SBTech.

A selection of white label sportsbook and iGaming platforms built for fiat operators. Source: Waterhouse VC.

Howev..

January 24, 2023

Premier Greyhound Racing signs with UK’s retail betting leaders

Sports Betting News Bookiecity

Premier Greyhound Racing (PGR), the media rights business set up to supply greyhound racing coverage to the betting industry, has signed commercial deals with the UK’s four biggest retail betting operators.

The new partnerships will see PGR supply the retail operations of Entain’s Ladbrokes and Coral, William Hill, Paddy Power and Betfred.

The agreements will see the recently launched greyhound racing rights holder supply pictures from its British tracks to the operators’ shops from the start of 2024.

PGR, which is a joint venture between Arena Racing (ARC) and Entain, owns nine of the 20 licensed British greyhound tracks and the media rights for five independent tracks.

Mark Kingston, director of PGR, said: “As important as greyhound racing is to the betting industry as a whole, greyhounds have always been a fundamental part of the betting shop service. Signing up all major retail bookmakers to take the Premier Greyhound Racing service is therefore the biggest endorsement we could..

January 23, 2023

Caesars enters sports betting partnership with Massachussetts’ Raynham Park

Sports Betting News Bookiecity

Caesars Entertainment has partnered with Massachusetts’ Raynham Park to open a retail sports betting facility there, pending approvals, after the racing centre ended its ties with Bet365.

Caesars will operate a 30,000sq ft retail location at a 13-acre site, with construction set to be completed during H2 2023.

The 60,000sq ft entertainment complex at the former greyhound racecourse, located just south of Boston, will also feature two restaurants, bars and private event space.

To read the full article visit iGB North America

January 23, 2023

Mississippi sports betting revenue reaches $11.3m in December

Sports Betting News Bookiecity

Sports betting revenue in Mississippi amounted to $11.3m in December, representing a significant month-on-month and year-on-year increase.

Revenue was 253.1% higher than $3.2m in December of 2021 and also 121.6% ahead of the $5.1m reported in November 2022.

In terms of handle, players in Mississippi spent $74.4m betting on sports during the month, up 31.0% from $56.8m in December 2021 and 1.1% higher than $74.4m in November 2022.

Read the full story on iGB North America

January 20, 2023

Genius Sports enters NFL data and betting deal with TSN+

Sports Betting News Bookiecity

Genius Sports has entered into a partnership with Canadian sports channel The Sports Network (TSN), wherein Genius will supply TSN’s streaming platform TSN+ with its proprietary data feed for NFL games.

Under the terms of the agreement, Genius will deliver its real-time overlays to TSN+ which will include graphics and visualisations as well as its Next Gen Stats (NGS) data.

Since April 2021, the sports data business has been the official data partner of the league – an agreement which was expanded to include streaming options for US operators in November 2022.

Read the full story on IGB North America

January 20, 2023

Ontario reinstates UFC betting

Sports Betting News Bookiecity

The Alcohol and Gaming Commission of Ontario (AGCO) announced that licensed sports betting operators in the Canadian province can resume processing wagers on Ultimate Fighting Championship (UFC) events with immediate effect.

Last month, the AGCO ordered all operators to stop taking bets on the UFC due to integrity concerns amid reports of suspicious betting patterns in other jurisdictions.

Since this announcement, the AGCO has been actively engaged with regulated entities and stakeholders as they worked to address the issues. This in turn led to the UFC updating its own policies and procedures.

Read the full story on iGB North America

January 19, 2023

Inspired Entertainment promotes Pierce to CEO

Sports Betting News Bookiecity

Inspired Entertainment has promoted its current president and chief operating officer Brooks H Pierce to the role of chief executive.

Pierce succeeds former CEO, A Lorne Weil, who has subsequently been promoted to executive chair of the supplier’s board.

Besides his CEO duties, Pierce will also continue in his role as chief operating officer and have additional oversight on company strategy.

As part of the promotion, Pierce’s terms of employment have been extended to 31 December 2026. His base salary has increased to $585,000 with a bonus eligibility of up to 110% of his annual salary, meaning he could earn up to $1.2m depending on performance.

Alongside Pierce’s promotion, executive chairman Weil’s terms of employment have been extended to 31 December 2027.

Weil’s updated terms of employment include a salary increase to $800,000 per annum, and an 80,000 yearly limit on shares.

The business said the leadership changes were part of a wider plan to streamline strategic oversi..

January 19, 2023

Kambi to pursue efficiencies as it aims for €150m profit goal

Sports Betting News Bookiecity

Kambi expects to pursue a more personnel-light strategy within its trading department by 2027 as it pivots to an algorithm-led approach in order to hit an ambitious long-term operating profit target.

Kambi this morning revealed a €150m (£130.9m/$161.9m) earnings before interest and tax (EBIT) target for 2027 and, in a capital markets day, executives outlined how the business intends to reach that figure.

The business also revealed that it expected revenue in 2027 to be between two and three times the size of its 2022 revenue. As the relative growth in EBIT would be larger than the relative growth in revenue, this suggested that Kambi hopes to increase its profit margins as it expands.

Now, the supplier has provided more detail of this, with a pivot towards more algorithmic trading helping to drive the projected increase in efficiency.

Kambi embracing algorithmic trading

Kambi deputy chief executive Erik Lögdberg described this pivot as “third-generation sports betting”. He said th..

January 18, 2023

Bet365 named official betting partner of Eubank Jr-Smith fight

Sports Betting News Bookiecity

Bet365 has been announced as the official betting partner of the Chris Eubank Jr vs Liam Smith fight on 21 January 2023.

The online sportsbook operator has entered into a partnership with Boxxer, the boxing company promoting the fight.

As the official odds partner, Bet365 branding will be visible across all pre-promotion and media activity including press conferences, open workouts and weigh-ins. The company’s logo will also have 360-degree advertising on the ring corners, ropes and toblerones at the event.

There will also be Bet365 branding on the venue’s screens, banners and boards.

Bet365 will be featured heavily on Boxxer’s social and digital content, with the operator providing exclusive in-play optimisations to the boxing promoter.

A spokesperson for Bet365 said: “Live on Sky Sports and brought to you by our partners at Boxxer, we’re thrilled to be part of this huge night of British boxing.

“It’s going to be an explosive night on 21 January, and Bet365 has you covered with ..

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