Premier Greyhound Racing (PGR), the media rights business set up to supply greyhound racing coverage to the betting industry, has signed commercial deals with the UK’s four biggest retail betting operators.
The new partnerships will see PGR supply the retail operations of Entain’s Ladbrokes and Coral, William Hill, Paddy Power and Betfred.
The agreements will see the recently launched greyhound racing rights holder supply pictures from its British tracks to the operators’ shops from the start of 2024.
PGR, which is a joint venture between Arena Racing (ARC) and Entain, owns nine of the 20 licensed British greyhound tracks and the media rights for five independent tracks.
Mark Kingston, director of PGR, said: “As important as greyhound racing is to the betting industry as a whole, greyhounds have always been a fundamental part of the betting shop service. Signing up all major retail bookmakers to take the Premier Greyhound Racing service is therefore the biggest endorsement we could have for the content we will be providing from January 2024.
“This commitment from retail bookmakers also underpins the viability of the service as we look to drive a competitive betting product allied to the very highest welfare standards for the greyhounds racing at our tracks.”
PGR, which launched in December 2021, was created to provide a seven-day-a-week schedule of greyhound racing on-screen to fans of the sport. It has committed to invest in Open Racing prize money, across its nine stadia, exceeding a combined £2.5m. This includes sponsorship of a series of current £20,000-to-the-winner Open Races, including the Premier Greyhound Racing Regency, St Leger, Oaks and Eclipse competitions.