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GiG reveals Betsson as first Colombia sportsbook partner
August 2, 2022

GiG reveals Betsson as first Colombia sportsbook partner

Bookiecity

Gaming Innovation Group (GiG) has revealed Betsson Group as its first sportsbook partner in Colombia, after only initially releasing partial details of the deal.

In June, GiG said its Sportnco subsidiary had signed its first Colombia-facing sportsbook deal with an unnamed ‘tier-one’ operator.

GiG has now revealed it has been working with Betsson in Colombia for the past year, with the country the third regulated market in which GiG provides both software and services to this client.

The deal, GiG said, ratifies a partnership that was initiated more than 12 months ago when Betsson completed the takeover of regional operator Colbet.co in June 2021, shortly after which it agreed to migrate onto GiG’s Sportnco’s platform.

Betsson, which operates both online and via retail in Colombia, said that its presence in the country increased significantly over the past year as a result of using GAN’s player account manager.

“As part of our rebranding in Colombia, we migrated to GiG’s platform ..

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LatAm now Betsson’s largest market amid European decline in Q2
July 21, 2022

LatAm now Betsson’s largest market amid European decline in Q2

Bookiecity

Betsson disclosed revenue of €186.3m (£158.9m/$189.5m) from its second quarter results, which saw Latin America become its largest market – while revenue in western Europe fell by almost 40%..

Pontus Lindwall, CEO at Betsson [pictured above] said the business saw progress in most areas throughout the quarter, and spoke highly of its sportsbook progress.

“Betsson’s second quarter featured continued good growth with all-time high revenue and further investments to support our expansion,” said Lindwall. “The group’s organic growth was 13%, mainly driven by Latin America, Central and Eastern Europe and Central Asia, where we see long-term growth potential as these markets still have a low share of online gaming.”

“The sportsbook business showed a strong development in the quarter – gross turnover increased by 20% and the margin was 8.3% (8.5%) – leading to all-time high revenue.”

Latin America is now Betsson’s largest market. In Q2, it accumulated revenue of €45.7m, up significantly by..

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Betsson named as AC Milan’s official regional partner for LatAm
May 27, 2022

Betsson named as AC Milan’s official regional partner for LatAm

Bookiecity

Online sportsbook and casino operator Betsson has been named as the official regional partner of AC Milan in Latin America.

The agreement will see Betsson gain exclusive rights to use AC Milan’s intellectual property across LatAm.

Andrea Rossi, commercial director for South America at Betsson Group, said: “The exclusive partnership with AC Milan in LatAm strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club.

“Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri (AC Milan) fans in South America.”

The operator has been expanding across LatAm for the past few years, creating a presence in Brazil, Argentina, Columbia, Peru and Mexico.

The partnership also includes a full editorial calendar, which will engage directly with LatAm fans. It will also see Bettson gain exclusive brand visibility on the AC Milan stadium perimet..

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Betsson to reshuffle board with three new appointments
March 16, 2022

Betsson to reshuffle board with three new appointments

Bookiecity

Betsson’s nomination committee has proposed Eva de Falck, Louise Nylén and Tristan Sjöberg as new board members.

In addition, the committee proposed Johan Lundburg as chairman, as previously announced, as well as the re-election of Eva Leach, Peter Hamberg and chief executive Pontus Lindwall to the board.

Tristan Sjöberg had previously served on Betsson’s board for six months in 2018. However, he stepped down at the time because he was “in a legal dispute with Swedish tax authorities regarding tax liability”.

Tristan Sjöberg

He is vice chairman of the TCSJohnHuxley Group and co-owner of Knutsson Holdings. He is considered an “active owner” of Betsson, as Knutsson is the operator’s fourth-largest shareholder, and so he will represent these interests on the board.

Eva de Falck

Eva de Falck and Louise Nylén were both proposed as independent directors. De Falck is a senior consultant, advisor and board member of Skandiabanken, and has also served as general counsel and a member of..

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