Online sportsbook and casino operator Betsson has been named as the official regional partner of AC Milan in Latin America.
The agreement will see Betsson gain exclusive rights to use AC Milan’s intellectual property across LatAm.
Andrea Rossi, commercial director for South America at Betsson Group, said: “The exclusive partnership with AC Milan in LatAm strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club.
“Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri (AC Milan) fans in South America.”
The operator has been expanding across LatAm for the past few years, creating a presence in Brazil, Argentina, Columbia, Peru and Mexico.
The partnership also includes a full editorial calendar, which will engage directly with LatAm fans. It will also see Bettson gain exclusive brand visibility on the AC Milan stadium perimeter LEDs.
Casper Stylsvig, AC Milan’s chief revenue officer, added: “Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people.
“Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”
The deal follows Betsson’s partnership with specialised payments platform Paysafe, which saw it launch in the US last month.