Tag Archives: Gaming Innovation Group

GiG: Media rules supreme, but platform potential grows

GiG: Media rules supreme, but platform potential grows

Another record peak for Gaming Innovation Group’s (GiG) media division was the highlight of the supplier’s first quarter results, but the platform arm is poised for a potentially transformational year.

Gaming Innovation Group reported revenue of €19.1m for the three months to 31 March, representing its second consecutive record-breaking quarter.

Key to this was the ongoing performance of its media arm, which reported a 40.0% year-on-year jump in revenue to €14.1m for the first quarter of the year. The affiliate business, chief executive Richard Brown explains, took a massive leap forward with player intake hitting a record 69,800 for Q1, and intake from its paid campaigns up 160% year-over-year.

“We’ve been launching quietly in a number of markets,” he explains. “Over 12 to 18 months, we launch, analyse and optimise. Once we’ve managed to ascertain the optimum return on investment we ramp up marketing spend.”

Richard Brown, GiG CEO

While there has been a marginal decline in pla..

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GiG CEO on first year of B2B focus

GiG CEO on first year of B2B focus

After refocusing on B2B in 2020, 2021 was the year when Gaming Innovation Group's new strategy showed return. For chief executive Richard Brown, it still only feels like the start.

Yesterday (15 February) Gaming Innovation Group (GiG) reported a 28.0% year-on-year rise in revenue for 2021. Following its divestment of its B2C assets in 2020, this marked its first full year as a purely B2B business, and while CEO Richard Brown says he is pleased with the performance he stresses that it’s still the beginning for the company.

Richard Brown, GiG CEO

“We made the shift in 2020, laid the initial groundwork, and in 2021 it started to come to fruition. We felt we had to work on a lot of stuff operationally, so as the results followed the strategic move in sequence, it really feels as if we’re gearing up.”

Revenue for the year was driven predominantly by GiG’s media business, which contributed €45.0m of the total, up 31.2% from the prior year. Brown has previously described that divi..

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GiG revenue grows 28% as business prepares to acquire Sportnco

GiG revenue grows 28% as business prepares to acquire Sportnco

Media services continued to power revenue growth at Gaming Innovation Group (GiG) in 2021, ahead of the business’s acquisition of betting supplier Sportnco.

Overall, revenue was up 28.0% year-on-year to €66.8m (£55.9m/$75.8m).

Media services continued to make up the vast majority of GiG’s overall revenue, bringing in €45.0m, up 31.2% from 2020.

The media services division continued to expand in the US, now having approval to do business in 19 states.

“GiG will continue to invest in the US market to carry out our long-term strategy to claim the US market through our premium assets, Wsn.com and Casinotopsonline.com,” the business said.

GiG CEO Richard Brown added that he was especially impressed by the continued growth of this segment.

“Media Services continues to go from strength to strength, expanding rapidly in new markets and taking further share of wallet in existing markets,” he said. “The team and strategy has delivered exceptionally well during 2021.”

Platform services mad..

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