Marketing regulation Archives

Massachusetts overturns affiliate ban in regulation

The Massachusetts Gaming Commission (MGC) has announced that it will overturn the ban on affiliates that was created in the state’s regulation.

In its open meeting today (23 February), the MCG agreed to replace the existing language in its regulation, which currently bans affiliates from the market by prohibiting cost per acquisition (CPA) and revenue share agreements.

The MGC went on to confirm that they have been working on amendments to the regulations of both licensing for sports wagering vendors as well as advertising for sports wagering advertising.

These amendments are currently still a period of consultation and will be voted on during an open meeting on 23 March 2023.

Under regulation 205 CMR 256, subsection 256.01 (3) the law currently reads: “No sports wagering operator may enter into an agreement with a third party to conduct advertising, marketing, or branding on behalf of, or to the benefit of, the licensee when compensation is dependent on, or related to, the volume ..

November 15, 2022

Peru igaming regulations ban free bets, mandate supplier registration

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Peru will ban free bets and demos, as well as mandating registration for suppliers, as part of its effort to regulate online gambling.

The detail comes as part of Peru’s efforts to regulate online betting and igaming. The country’s Congress unanimously voted for a bill to regulate the sectors in July, which was then signed into law in August, coming into effect 60 days later.

The law names the Ministry of Foreign Trade and Tourism of Peru (Mincetur) as the country’s official gambling regulator.

As regulator, the body established a number of rules that will apply to operators in the market, including a ban on free bets and supplier registration requirements.

These rules are subject to a consultation, with stakeholders able to submit their opinions until 2 December.

Free bet ban

The regulations state that operators may not offer any type of remote betting or gaming for free, whether this is for promotional purposes or for education such as through a demo of a game.

If an operator ..

October 28, 2022

World Cup could be make-or-break for industry marketing

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iGB op-ed: Many will be paying close attention to how the industry markets its products during the 2022 Fifa World Cup. Daniel O’Boyle writes that the industry’s actions during the tournament may be the difference between fuel for a further crackdown or a chance to change the tide of the debate on gambling.

Yesterday, France announced a series of new rules and recommendations on bonuses. The contents of the regulations published by regulator l’Autorité Nationale des Jeux (ANJ) are interesting for sure, but there may be more to think about beyond that.

The new rules on transparency are good, and other markets would largely benefit from requiring operators to make the terms surrounding bonuses as clear as possible.

Other rules, particularly the ban on sending bonuses to “excessive” gamblers, are clearly well-meaning but likely too vague to be implemented in the way that is hoped.

The non-binding “recommendations”, meanwhile, are hard to judge without knowing how motivated operators..

October 26, 2022

Ontario report

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iGB’s new report on Ontario offers exclusive insight into Canada’s most populous province – and the first to regulate betting and igaming.

When the Ontario market opened in April this year, it wasn’t quite brand new ground.

Anyone in the industry could tell you that the grey market in Canada’s largest province had been thriving for quite some time.

Still, bringing the province from grey to white offers certainty and new opportunities for many.

Six months on, we have a sense of the spoils available. Operators – excluding the lottery – brought in a combined CA$267m in the three months ended 30 September.

The biggest challenge in the province, however, may be marketing rules. Operators can offer bonuses, but may not promote them. As Marese O’Hagan writes in our progress report, that’s been difficult, but it hasn’t seriously dampened excitement about the jurisdiction.

And for now, those complying with the rules still need to compete with some unlicensed brands, which continue to do b..

October 6, 2022

ATG chief slams bonuses as “embarrassing”

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Hasse Lord Skarplöth, CEO of Swedish state-affiliated horse racing operator ATG, has said that bonuses are “embarrassing” and “drive gambling addiction” in a blistering critique of the common industry practice.

Bonuses are the practice of offering free or extra bets to consumers in order to attract or retain players to their platforms; with the method sometimes coming under criticism as an inducement that helps contribute to negative social responsibility outcomes.

Sweden has a stringent bonus regime, only allowing operators to offer one bonus per player at sign-up, worth no more than SEK100. This has been criticised by the Swedish Moderate Party – which have called for the rules to be reformed:

Hasse Lord Skarplöth

“This would make it easier for gaming companies to retain customers in the licensed market and have long-term relationships with the players, both of which increase consumer protection,” said the party.

Much of the industry has also opposed the bonus ban. However, as ..

September 27, 2022

Dutch minister defends sponsorship transition timeline

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Dutch minister for legal protection, Franc Weerwind, has defended the timeline of the country’s sponsorship ban, amid further questioning on the subject from MPs.

In July, the Dutch government announced a number of measures to curb gambling advertising, following severe pressure from MPs. Many forms of ads will be banned from the start of next year, while gambling sponsorships in football will be banned from 2025.

When asked about the upcoming sponsorship ban, Weerwind said that the two-year adjustment period set out for the ban is a “reasonable” length of time.

“That is why a period of two years has been provided for the entry into force of a ban on sports sponsorship,” he said.

“In view of the serious importance of addiction prevention and the special importance of sport, I consider this a short, but reasonable period of time.”

He was questioned in parliament last week (23 September) by Mirjam Bikker, a member of political party ChristenUnie.

The questions mostly dealt with foo..

September 16, 2022

Rumour Truss will scrap gambling review may be bad news, analyst warns

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Regulus Partners analyst Dan Waugh warned against the industry celebrating rumours new prime minister Liz Truss would abandon the Gambling Act review, instead arguing the news may be “worst outcome for industry”.

A report from Guardian chief political correspondent Jessica Elgot concerning general government plans to scrap a number of legislative proposals noted “rumours” that the Gambling Act review was among the proposals that could be axed.

Long-delayed process

The Gambling Act review has been in motion since late 2020, having initially been on the Conservative Party manifesto in 2019.

However, various delays have meant that a white paper outlining the government’s wish list for reforms has still not been published.

A major factor in the repeated delays appeared to have been changes in personnel, with four different ministers having overseen the legislation since it began.

Chris Philp, who at the time was responsible for the review, said in his July resignation letter that th..

March 4, 2022

Nairobi bill would only permit betting in five-star hotels

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The Nairobi County Assembly has approved at first reading a bill that would only allow gambling operators to be located five-star hotels, and would only allow them to operate between the hours of 8pm and 6am.

The Nairobi City County Betting, Lotteries and Gaming (Amendment) Bill, 2021 would amend the country’s Gaming Act, which only became law last year.

The bill was approved at its second reading last week, bringing it one step closer to becoming law.

It would add new provisions to the country’s gaming laws, including only allowing betting, lotteries and gaming facilities to be “domiciled in a five-star hotel”, as rated by Kenya’s Tourism Regulatory Authority.

In addition, licenced premises would only be allowed to operate between the hours of 8pm and 6am.

Meanwhile, gambling advertisements may not be broadcast during the watershed period, which occurs from 10pm to 5am. Physical advertisements such as billboards would be banned entirely.

The law would also require all operators ..

January 28, 2022

Lithuanian Supreme Court rejects offshore operator’s appeal for warning

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Lithuania’s Supreme Administrative Court has rejected an appeal from unlicensed operator Interstorm Curaçao that argued the Gambling Supervisory Authority must warn offshore operators before taking action to shut down their sites.

The regulator issued an order for Interstorm – which operates the SLL365 website for Casino Shangri-La – to stop promoting unlicensed online gambling in Lithuania in May 2020.
However, the operator filed an appeal with the Vilnius Regional Administrative Court that month, arguing that it had not received any warning before the regulator took action.
The court rejected this appeal, noting that there was no requirement for the Gambling Supervisory Authority to warn unlicensed operators.
The operator then took its appeal to the Supreme Administrative Court, but this court agreed with the lower ruling.
The Supreme Administrative Court noted that being able to quickly block sites was a central component in the Supervisory Authority’s powers against online gamblin..

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