Tag Archives: MaximBet

MaximBet and Genius pen data, marketing and trading deal

MaximBet and Genius pen data, marketing and trading deal

Sportsbook operator MaximBet has penned a new data, trading and personalised marketing partnership with sports data and technology business Genius Sports.

Under the terms of the agreement, Genius will provide MaximBet with its PreMatch, LiveData and LiveTrading product offerings, which deliver live feeds and pricing options.

The UK-based business will also supply sports content for MaximBet, including NASCAR, NCAA, EPL, FIBA and the NFL.

The operator will have access to Genius’ NFL product, which includes real-time statistics from the league and the official sports betting data feed. MaximBet also will have access to the official data feed for betting on NCAA sports.

Genius announced similar sports deals with ScoreBreak and Tipsport in July, soon after becoming the official distributor of NCAA data.

MaximBet CEO Daniel Graetzer said that the deal will help the business facilitate its North American growth.

“A premium betting experience requires the best and most exclusive content..

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Why MaximBet is more than a sum of its parts

Why MaximBet is more than a sum of its parts

When PASPA was repealed, Daniel Graetzer saw the biggest opportunity of his career. Having gone all-in on the market, he is now running a nationally recognised brand in MaximBet.

When it comes to partnerships between US media giants and sportsbooks, it tends to be the market leaders that get mentioned. It could be 888 using the Sports Illustrated brand for its US push. Or Penn National acquiring Barstool Sports and theScore to drive its growth.

The rampant speculation around ESPN moving into betting operations tends to cite DraftKings or Caesars as being its most likely partner. In short, the companies involved tend to be large, and listed.

But MaximBet, a challenger launched in 2021, has successfully pivoted from a Europe-focused, multibrand business into a US-focused, media brand-driven competitor.

And chief executive Daniel Graetzer is keen to stress that MaximBet is not just a gimmick – he’s building a new proposition for the US sportsbook industry.

Building betting into a..

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