Online casino Archives - Page 5 of 13

As operators search for customer loyalty, brand awareness is front-of-mind. But does it really impact loyalty and is it enough for long-term success?

Welcome to episode three of our five-part consumer insight series designed to outline and analyse the customer acquisition, retention and development opportunities for the leading operators in North America.

In episode one, we explored the common challenges faced by bettors when attempting to register, fund and bet with their preferred apps, highlighting the correlation between seamless user journeys and brand loyalty.

In last week’s episode, we dove deeper into the day-to-day frustrations faced by consumers and the opportunities for operators to develop improved customer experiences that can impact both loyalty and market share.

In this week’s episode, using our proprietary insights, we will analyse the best-performing operators in terms of brand awareness, app preferences and customer loyalty – all through the lens of the consumer. ..

November 28, 2022

Kahnawake council launches legal challenge against Ontario igaming laws

Sports Betting News Bookiecity

The Mohawk Council of Kahnawàke (MCK) has launched a constitutional challenge against iGaming Ontario and the attorney-general of Ontario, arguing that the province’s regulation of gambling is unconstitutional.

The Council – which runs its own gambling licensing regime – said that the Ontario regime did not meet the requirements for gambling outlined in Canada’s constitution.

As a result, it has filed a motion in the Ontario Superior Court of Justice to challenge the legality of Ontario’s igaming framework, which it said was “illegal and unconstitutional”.

Ontario igaming legal status

Commercial betting and gaming are legal in Canada only if it is “conducted and managed” by a provincial government. While in most provinces that offer online gambling, the government runs a monopoly, Ontario instead launched a licensed regime this year, with more than 30 different licensed operators so far.

While a specific definition of conducting and managing is not provided, the Mohawk Council of ..

November 25, 2022

GB gross gambling yield recovers to almost £10bn in 2021-22

Sports Betting News Bookiecity

Great Britain’s gross gambling yield (GGY), excluding lotteries, increased 16.5% to £9.93bn ($12.0bn/€11.53bn)
from April 2021 to March 2022.

The figures were supplied through industry research from the Gambling Commission.

While this is a significant rise, the total is 0.8% below the 2019-20 numbers, which mostly occurred pre-pandemic. Despite the increase in the headline numbers since this, the Commission reports that the number of bettors in the sector have fallen.

“Since Covid-19 restrictions were lifted in 2021 and products and opportunities to gamble are available to consumers again, the overall percentage of the adult population who gamble remains lower than it was pre-Covid (28%),” said the Commission.

This can be explained by gaming spend increasing to a proportionally larger extent than the number of consumers. However, as the Commission outlines, there are strong signs of increased participation in gambling activities from younger demographics.

“There are signs of a r..

November 24, 2022

Novibet completes online launch in Mexico

Sports Betting News Bookiecity

Online gambling operator Novibet has announced the launch of its sports betting and igaming offering in the Mexican market.

Novibet will run in the country via a partnership with Big Bola Casinos, a major land-based operator in Mexico.

Players in Mexico will be able to place bets on a wide range of sports and events, including the ongoing 2022 Fifa World Cup, in which the Mexican men’s national team is competing. Users can also access a selection of igaming services.

Novibet said the Mexico launch marks the first step in its wider expansion plans within both the Latin American and North American markets.

The operator in August also set out plans to launch in New Jersey in the US, while it has applied for a licence in the Canadian province of Ontario.

“November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament,” Novibet chief marketing officer for international markets, Christoforos Bozatzid..

November 23, 2022

Lahcene Merzoug on PressEnter’s management buyout

Sports Betting News Bookiecity

Fresh from announcing a management buyout, PressEnter CEO Lahcene Merzoug talks to iGB about the new leadership's strategy and future plans.

So, the cat is out the bag; PressEnter Group will be under new (or should we say old?) management.

There are many questions that remain: Will the new chairman stay the course or head to uncharted waters? What form will the shape of the business’ future growth take? And what’s the plan with the company’s brands?

The business formerly known as Betpoint has reinvented itself before, though only the new owners know what the plan is now. Current CEO and future executive chair Lahcene Merzoug explains in his own words.

What was the rationale behind the management buyout, and what important factors led the executive team to decide to go down this route?

The management team has grown the business into what it is today, so we could clearly see the potential in the company and its operations. When the opportunity to buy PressEnter Group arose, ..

November 17, 2022

KSA to investigate illegal affiliate sites targeting self-excluded players

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The Dutch Gambling Authority (KSA) has announced that it has initiated an investigation into affiliate marketing sites that target vulnerable consumers.

The KSA said that its attention had been drawn to a number of affiliate sites that had been created with the seeming intent of circumventing regulated offerings and directing consumers to gambling sites that do not abide by Dutch gaming law.

The KSA provided examples of such sites with domain names including phrases such as casinozondercruks (“casino without cruks,”) and casinozondervergunning (“casino without licence”). The Centraal Register Uitsluiting Kansspelen (Cruks) is the Dutch self-exclusion platform that allows players who have experienced harm from games of chance the opportunity to put themselves on a blacklist preventing them from accessing certain sites for a pre-designed time period set by the user.

The KSA has cracked down on affiliates before, taking action against 15 sites in December 2021.

Cruks integration

Und..

November 17, 2022

Codere Online losses widen despite revenue growth

Sports Betting News Bookiecity

Online gaming operator Codere Online has announced that losses increased 73% quarter-on-quarter from €6.7m (£5.8m/ $7.0m) to €11.6m in Q3 despite revenue growth on both a sequential and annual basis.

Much of the increased losses can be explained by increased marketing spend. Codere spent €5m more on marketing in Q3 than it did in Q2, with an increase from €19.3m to €24.3m. Other costs remained largely static quarter-on-quarter.

Total revenue increased to €28.9m in Q3 2022, a 51% year-on-year increase, while net gaming revenue increased 54% to €30.6m. This compares with the €27.4m in total revenue and €29.2m in net revenue the company received in the preceding quarter. The increased losses can be explained by revenue not increasing at the same speed as marketing spend.

Moshe Edree, CEO of Codere Online, said this growth was driven primarily by the company’s continued expansion in its critical markets of Mexico and Spain, which make up the majority of the business’ total revenue.

November 17, 2022

MaximBet ceases operations amid “challenging” macroeconomic conditions

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Online gambling operator MaximBet has ceased all operations with immediate effect citing “challenging macroeconomic conditions” and an “increasingly cost prohibitive marketplace”.

MaximBet announced the decision in a message to customers, saying they will have until December 15 to withdraw any funds in their accounts. After this date, any remaining balances will be refunded via check sent to the address on the account.

Players are no longer able to deposit more funds or place net bets, but MaximBet said that it would settle any existing bets in line with its MaximBet House Rules until December 15. At this point, MaximBet said bets will be cashed out at “current fair value market pricing” and player balances will be returned via check.

MaximBet was founded in April of 2021 through a collaboration between sports betting operator Carousel Group and media brand Maxim, supported by a $50m investment from the xSigma subsidiary of Chinese engineering business ZK International.

At the time..

November 15, 2022

Peru igaming regulations ban free bets, mandate supplier registration

Sports Betting News Bookiecity

Peru will ban free bets and demos, as well as mandating registration for suppliers, as part of its effort to regulate online gambling.

The detail comes as part of Peru’s efforts to regulate online betting and igaming. The country’s Congress unanimously voted for a bill to regulate the sectors in July, which was then signed into law in August, coming into effect 60 days later.

The law names the Ministry of Foreign Trade and Tourism of Peru (Mincetur) as the country’s official gambling regulator.

As regulator, the body established a number of rules that will apply to operators in the market, including a ban on free bets and supplier registration requirements.

These rules are subject to a consultation, with stakeholders able to submit their opinions until 2 December.

Free bet ban

The regulations state that operators may not offer any type of remote betting or gaming for free, whether this is for promotional purposes or for education such as through a demo of a game.

If an operator ..

November 7, 2022

Laila Mintas announces new venture, PlayEngine

Sports Betting News Bookiecity

Former PlayUp US chief executive Laila Mintas has co-founded a new venture, PlayEngine, and joined as chief executive.

The new business is a “microservices-based” B2B sports betting and igaming platform. The business said that it will “provide its customers with a tailor-made, individual solution that is reliable, scalable, fast and secure”.

Its sportsbook offering will allow clients to accept payments from cryptocurrency as well as fiat money and will include a “travelling wallet” to allow players to use the same wallet in different jurisdictions.

PlayEngine was initially created through the Berkeley Skydeck startup incubator.

“I am very excited about being a co-founder and the CEO of PlayEngine,” Laila Mintas said. “The sports betting and igaming market is just too competitive to work off legacy tech.

“There is a huge need for agile and modern technology and I truly believe that we have the most automated and data-driven product in the market, which will enable the sportsbettin..

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