First ilottery and online sports betting solution launched in Brazil
NeoGames and Intralot do Brasil have announced the launch of LotoMinas, the first regulated ilottery and online sports betting solution for Brazilian state Minas Gerais' official lottery, Loteria Mineira.
The multi-year turnkey agreement – which was first announced in June – sees NeoGames enter the Brazilian market, in a project that will involve long-term cooperation with the state’s lottery operator.
The undertaking is NeoGames’ first large scheme led by its subsidiaries with Aspire Global and BtoBet – companies that the business acquired last year.
neogames will provide ilottery and online sports betting services to the lottery operator
NeoGames CEO Moti Malul said the organisation was “excited” to launch in the Brazilian market and to be partnering with Intralot do Brasil, who are more familiar with the local market than the Israel-based supplier.
“Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experien..